Gmail - a Case Study - 2455 Words

GMail-A Case Study Â…Search is Number Two Online Activity - Email is Number One; Heck, Yeah, Say Google FoundersÂ… Headline of press release issued by Google on April 1, 2004 for GMail. On 1st April 2004, Google announced a new web-based mail service called Gmail. During launch it announced a one GB of free storage for each user. It has many of new features for regular webmail users such as grouping of messages into one conversation. It was powered with Googles popular search technology to help users search within mails effectively. Numbers of Email users are multiplying day by day. It is becoming the first mode of communication in business world. One may access his email in different ways. You can use any desktop email client such†¦show more content†¦She kvetched about spending all her time filing messages or trying to find them. And when she is not doing that, she has to delete email like crazy to stay under the obligatory four-megabyte limit. So she asked, ‘Cant you people fix this?Â… Millions of MMs later, Gmail was bornÂ… Â…If a Google user has a problem with email, well, so do weÂ… The market was flooded with many webmail service providers. Microsoft Hotmail, Yahoo and America Online (AOL) were one of the biggest players. The email users with these three providers were also suffering with the flaws we discussed with webmail providers above. AOL was deleting the emails which were more than 30 days old to hold the system cost down. Microsoft and Yahoo were also limiting the users to the maximum storage of 2MB and 4MB respectively. They were charging extra money for additional storage. There was no reason for Google to provide the same service until it is much better than the email services offered by Yahoo, Microsoft, AOL and others. Google had got few competitive advantages over the other players which helped it to launch a better service for email users. Competition Hotmail and Yahoo had largest number of existing email subscriber with 59 million and 48 million in 2004. For an existing subscriber of Hotmail or Yahoo, it is not simply a choice of changing the email service provider. He or SheShow MoreRelatedRobots Are A More Efficient Than Humans1577 Words   |  7 Pagessent a confidential client data to an absolute stranger’s Gmail account. The bank asked a U.S. judge to order Google Inc. to delete the email. The email contained â€Å"highly confidential brokerage account information’’ Goldman said in New York state court in Manhattan. Goldman said the contractor meant to report her email as a â€Å"gs.com†, account and instead she sent it to a similar name to a â€Å"gmail.com† account. They tried to contact the Gmail account owner, but couldn’t get hold of the owner. GoogleRead MoreGoogle Essay1691 Words   |  7 PagesCase Study The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Pages PageRank system, which evaluates a pages importance based on the external links to it, and Erins Web crawler, which visits Web sites and records a summary of their content. Because Google was so effective, it quickly became the search engine of choice forRead MoreGoogle in 20081015 Words   |  5 Pages      Case  Study  Ã‚ ­Ã‚  GOOGLE  in  2008      1.  Why  has  the  pay ­per ­click  search  business  grow  so  rapidly?   The  reason  have  to  start  with  Gross’  way  thinking,  as  GoTo.com  broke  down  in  to   two  strategies  to  attract  advertisers:  First,  they  charge  advertisers  only  when  somebody   clicked  on  a  link  and  was  directed  to  the  website,  this  is  the  launching  point  of   pay ­per ­click,  which  would  make  advertisers  easier  to  evaluate  their  performance  of  the   ads,  rather  than  spending  lots  of  money  without  knowing  the  real  ROIRead MoreGoogle Incorporated And Its Impact On The United States965 Words   |  4 PagesThe audit was completed on February 6, 2015 The reason I choose to study Google is because I was curious about how one of the top companies in the United States, and perhaps even the world, generates its formidable profits while seemly providing free services to users such as myself. I found out that in generating its revenue, Google Inc. deals mainly in Internet services, such as search engines; computer software, such as Gmail and Google Docs; and telecommunications equipment, such as Android phonesRead MoreThe Value Proposition Of Southwest Airline Is Based Safety Reliability, Friendliness, And Inexpensive Service Essay1356 Words   |  6 Pagesproposition must answer in persuasive way. If it does then you have created a successful value proposition as you know your customer, your product, service or idea and your competitors well. You must ask if you don’t know, do some market research, study numbers or percentages and use tools such as SWOT analysis or Core competence analysis. It is about finding the right balance between diverse elements of the value proposition. What’s in it for me? Why is yours better? Read MoreGoogle and Internet Privacy717 Words   |  3 PagesGoogle and Internet Privacy In this exercise on ethics and privacy policy we focus our studies on an oft occurring situation in offices that have multiple employees sharing office resources that may lead to intrusive instances. The case refers to a couple of employee’s complaints of unwarranted pop-ups on their computers from unsolicited advertisers. In particular, the ads pertain to some sorts of HIV/AIDS medications that stimulate recovery from this fatal disease or at least help cope with itRead MoreContent Marketing : Harnessing The World Wide Web For Small Business Success882 Words   |  4 Pagesbillion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businesses and content producers around the world. Think back to your favorite blog. Do you know — or does it matter — where the author resides? In most cases, no, it doesn’t. You might be drawn to the blog because of the subject matter, the writing style, theRead MoreInnovation as a Motivator Essay1724 Words   |  7 Pagesultimately became an office revolution, and the Post-It Note has generated over one hundred million dollars in revenue for 3M (3M, 1997). Google has also introduced new products as a result of its own innovation time policy. Popular services like Gmail, Google News, and Adwords all began as the personal projects of Google’s engineers. Adwords alone generated over twenty one billion dollars for Google during the fiscal year of 2008 (Google, 2009). Another company that has successfully embraced theRead MoreEssay Google case3366 Words   |  14 Pagesï » ¿1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that G oogle has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry? Market Commonality refers to the number of different markets two or more direct competitors are involved in. For instance Sony and Samsung are direct competitors and are involved in number of different markets which includes Smartphones, TelevisionsRead MoreCase Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream826 Words   |  4 PagesCase Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream 1. How does Salesforce.com use cloud computing? Salesforce.com provides customer relationship management and other software applications using the software-as-a-service business model over the Internet. Cloud computing, also known as on-demand computing, eliminates the need for a business to make large up-front hardware and software investments and reduces the time to implement new programs. Subscribers to Salesforce.com don’t