Persuasive Presentation Essay Example | Topics and Well Written Essays - 500 words - 2

Persuasive Presentation - Essay Example How many of you feel that guns are necessary and imperative for self-protection? How would you feel if you knew how many people die of the gun each day? Our society has socialized as to acknowledge guns as a beautiful and powerful device but never mention how many people lose their life through it. The magazine, videos, and the internet depict gun ownership as a prestigious phenomenon without informing us on how many people died from gun-related incidences either as innocent or guilty victims. Unfortunately, most gun owners kill their loved ones including their partners and children. Having easy access to guns increases the risks of and opportunity for fatal violence. When individual without a stable emotions or tempers owns guns, the likelihood of involvement in violence is high when they are provoked. Imagine a violent father who regularly beats his wife and threatens to kill her has a gun at such a time of great emotion. Do you think he would hesitate to pull the trigger? Such a scenario might seem to be strange in the ‘civilized America where wife beating is presumed to be a retrogressive practice. Unfortunately, a few months ago, a friend of my uncle shot his wife because of a simple domestic argument. Regrettably, he realised that he had killed his wife when it was too late. Another instance occurred in a public Restaurant where a waiter provoked a drunken man, and he removed his handgun and shot her in the chest; she died instantly. Guns are a risk to the owner and children in the family. According to the Childrens Defence Fund and National Center for Statistics, approximately eight children die each day, and about fifty die every week due to gunfire. Additionally, five times as many children and teenagers suffer fatal injuries related to firearms. It is not once that the media has reported a juvenile death related to improper handling of the

Is fair trade fair Research Paper Example | Topics and Well Written Essays - 1500 words

Is fair trade fair - Research Paper Example 1923). Fair Trade organizations works in opposition to the capitalist market system, but works within it (Fair trade critique, 2010). They are backed by consumers and are engaged enthusiastically in supporting producers, raising consciousness and in organizing campaigns for bringing changes in the existing policies and practices of international trade. The producers in the South are often found to be marginalized to a great extent. The Fair Trade Organizations are working to make trading a fair practice which would accommodate the interests of all the trading partners. The concept of fair trade is relatively new and is commanding the interest of many researchers in current times. This paper presents a critical analysis of the concept of fair trade and evaluation of the practice by utilizing the theory of economics. The benefits of fair trade One of the most vital market based mechanisms is the practice of fair trade, which helps in the improvement of the livelihoods of the producers based in the developing countries (Nicholls & Opal, 2005, p. 5). The partnership between the producers and the consumers is targeted to provide a fair share of the benefits of trade to the farm workers and the farmers. This addresses â€Å"the imbalance of power in trading relationships† (What is Fairtrade? 2011). In many countries, particularly in the countries in the South, the farmers and agricultural producers are deprived of the actual yield of profits. Under fair trade the price for the products they sell is set according to the norms of the Fair trade Standards. Involvement of these workers in fair trade helps them to get better deals and also a superior terms of trade (O’Neill, 2007). This in turn provides them with the opportunity to lead a better standard of life and make better plans for their future. Fair trade prices The fair trade price is the minimum price that has to be paid to the fair trade producers. This price acts â€Å"as a safety net† (Wha t is Fairtrade? 2011) for the farmers. It is determined by the regulations mentioned in the Fair trade Standards. This price is associated to all the products that are Fair trade certified. This price is set in such a way that it can cover the â€Å"average costs of sustainable production† (What is Fairtrade? 2011). When the markets fall below the level of sustainable production, the farmers obtain a meager price for their produces; the fair trade prices are designed to safeguard the interests of the vulnerable producers. Sometimes the prices are negotiated with the buyers to yield a higher price on the basis of the quality of the products. Classical theory of employment According to the classical school of economics â€Å"the wage is equal to the marginal product of labor† (Keynes, n.d.). This implies that the real wage entitled to an employed person is the minimum amount of remuneration provided to the person to induce him to put the amount of effort or labor that is actually exerted. The wage is equal to the value of output that is foregone when one unit of the labor is removed from the process of production. The classical theory of economics is built under the assumption of the competitive market, in which the amount of labor employed and the amount of wages are determined by the forces of the market. In this context, the disutility

Online Banking Services: Benefits and Risks

Online Banking Services: Benefits and Risks Internet banking ABSTRACT Internet banking started in 80s and nowadays its considered globally as an essential need of todays modern banking facilities. The debate about moving secure investment and banking transaction to the web is indeed over because they are already in progress but analysis of the dimensions of this revolution are far from complete. This research is done to reveal the views/perceptions of todays modern day customers about online banking. The main objectives were (a) customers perceptions of the benefits of online banking (b) customers perceptions of the risks/the issues/threats/problems associated with the online banking. The outcome of the study may help the higher management of banks to plan and implement more secure and effective online banking services. The researcher collected the primary data through questionnaires and then data was analyzed through frequency analysis and mean score analysis. The results show that online banking minimizes inconvenience, saves time, the cost of transaction and facilitates quick responses showed the highest mean scores i.e. 4.38, 4.26, 4.21, and 4.20. The outcomes of the benefits of online banking are similar to earlier studies of Ahmad Kaleem (2008). The customers gave average responses to rest of the statements of the benefits of online banking. The second part which was related to the risks associated with online banking show that the customers fear of the chance of fraud in online banking is at the top of the list with the highest mean score of 3.19.The chance of govt access to data comes second which showed the mean score of 2.56. Rest of the statements showed low mean scores. And the results of the risks associated with online banking are a bit different from previous studies. INTRODUCTION History tells that technological innovations have always added up in human general and professional life. And last two centuries can easily be called as the era of technological revolution. And during the process of this modern technological era the innovation of computer has totally changed the landscape of todays modern world. Rapid technology advancements in this field have totally changed the world wide economic and business atmosphere. Same way innovation of internet banking in the banking sector has opened a new and totally different platform for speed up communication and transactions of financial transactions for the customers (Booz et al, 1997). It is essential to introduce this latest banking tool to customers in a positive way and create awareness in customers minds to get the most out of this new innovation for both the customers and the service providers. Internet banking started some 20 years back and at the moment millions of people access their bank accounts online every single day and this number is increasing day by day. You can access accounts, make payments, can transfer funds online, pay bills, view your account statements, change your personal details etc online. Instead of traditional operating boundaries, in online banking financial institutions suddenly find themselves in a different kind of environment where they compete for the customer loyalty and liquidity. Starting of this new-era of online banking facility has helped customers in many ways but it has also introduced a number of risks which were never there before in any other generation both for the customers and the banks. Although internet banking has attracted hundreds of thousands of customers around the world but still the customer satisfaction/acceptance level, security issues and the future growth of the industry are still challenged. Online banking has develo ped at a tremendous rate and now even banks/financial institutions are competition each other in providing online services. But only those companies who will provide more value-added services will win the customer loyalty. Some of the barriers/drawbacks of internet banking are continuing investment that banks have to do to make sure that their online system is secure. These investments are mostly done in expensive, proprietary networks and software solutions to make their server secure from hackers and viruses. Although online banking has already completed more than twenty five years but analysis of the dimensions and the direction and the degree of risk involved in this revolution are far from complete. As every body knows that customer satisfaction is one of the basic requirements for the success of any business in any sector around the world (Welch et al., 2005, Terblanche, 2006, Perreault et al., 2006, Cohen, 2006, Athanassopoulos and lliakopoulos, 2003) The main reason to this is that high customer satisfaction in return gives higher market share and higher level of profits (Szymankski and Henard, 2001). Satisfaction levels with online banking are improving over the years. In this study the benefits that the customers are getting from using the online banking services are evaluated and the risk they are facing by using this service as well. In past few years, the margin of profits in banking sector has increased a lot. And online has also contributed to it. Although the ratio of accepting this new technology is different in different countries but still people are accepting it almost all over the globe. One of the positive aspects of todays modern world of commercial banking sector is the formation of new deliverance channels for customer satisfaction and most recent of them is online banking (Daniel, E. 1999). Traditional way of providing services only by bank branches is not enough to meet the needs of todays customers (Bradley, L et al, 2003). Adoption of online banking is increasing day by day although the level of adoption could be different in different countries. Online/Internet banking can be defined as an alternative to traditional banking system which allows the customers to perform almost all financial transactions e.g. balance checking, money transfer, account upgrades, bank statement printing etc on the banks secure website which otherwise can be performed only by visiting the banks branch. History of Internet Banking in UK Online banking services started from the early 80s in New York and in 1981. In the beginning Citibank, Chase Manhattan,Chemical and Manufacturers Hanover offered home banking services by using the videotex system but at that time videotex system didnt became popular except in France and UK where they used videotex minitel and prestel.Now we are going to discuss the history of online banknig in UK which started in 1983 and Nottingham Building Society was the first one to start this service at that time. It was based on the UKs prestel system and used a computer such as the BBC Micro or keyboard connected to the telephone system and television set. So, the customers had the facility to view their bank statements, bank transfers and also had the facility of making online bill payments. And at that time some part of it was done manually as well e.g. if any customers likes to make bank transfers or bill payments, (includeing details of the recipient)washad to be sent to the Nottingham Bui lding Society had to be notified in written form who set the details up on the Homelink system. Usually people used it for paying their gas, electricity and telephone bills. While Stanford Federal Credit Union also joined NBS in October 1994 and started online banking services to its customers and was the first one to do this. Types of Online Banking Online banking is divided into three types and this division is done on the basis of functional level of online banking that is currently employed in the market. Informational Communicative Transactional Informational (Websites) This has been identified as the first level of internet banking. Typically the bank has the marketing information about the banks products and services on a stand alone server. The risk is very low as informational systems typically have no path between the server and the banks internal network. Communicative/Simple transactional (Websites) This type of internet banking allows some interaction between the banks systems and the customer. The interaction is limited to e-mail, account inquiry, loan application or static file updates (name and address). It does not permit any funds transfers. Advanced Transactional (Websites) This level of internet banking allows bank customers to electronically transfer funds to/from their accounts, pay bills and conduct other banking transaction online like CABS in Zimbabwe. Features of Online Banking Online banking consists of many characteristics and some of them are listed below: Transactional Features: Features which are used to perform a financial transaction are called transactional features such as money transfer from one account to another account of either the same customer or different customers, paying bills,applying online for a credit card or for a loan or a new account etc Non-transactional Features: These features include online viewing or printing of account statement, checking links, cobrowsing, chat, wire transfer, sending mail to banks/financial institution administration. Different ways of attacking Online Banking Websites There are a number of ways used these days to directly attack either the banks websites providing the facility or their customers. But it is much easier to deceive the customers, most of the attackers try to deceive the user to steal his/her login id and password. Two of the most used methods for such kind of attacks are phishing and pharming. Other methods used to steal login information includes cross-site scripting and key logger or trojan horses. Even hackers try to attack signature based online banking method as well and they try to manipulate the software. By using this method real and genuine transactions are seen on the front page by the user to deceive him/her and faked transactions take place in the background. A recent report by FDIC Technology Incident Report tells that around 536 cases of computer crimes related to hacking and phishing and data loss have been registerd. And if we calcute the worth of these losses it goes around $30,000 per incident . And the grand total could be up to $16-million loss within 2007. Such kind of money loss due to computer crime have already increased at a rate more than 100 percent in last 2 to 3 years. And in most of these cases the attacker cannot be identified and the targeted custormers are those who are using online services in one way or the other. The latest method used by the hackers to attack is that a trojan horse allows the hacker to change both the destination account number and the amount of the user. Security Measures by the Banks In online banking increasing number of security issues day by day as compared to conventional banking is one of the major worries of banks. The most basic method used by the banks to provide security to the customers is allowing the customers to access the data by using a one time password authentication method. Most of the secure Internet shopping sites use this method for providing security to the customers. But using this method for online banking is not secure way of doing things online. Banks/financial institutions use two different security measures to fail the attacks by the hackers. The first one is the PIN/TAN system in which users are given new passwords every time they login and do the financial transactions. And mostly these passwords are sent to the customers by post. The most appropriate way of using TANs is to generate them only when customer needs them. This is basically a two-factor authentication way and the positive aspect of adopting this method is that no additional encryption is required. The second method is also a commonly used method and this method used is Signature based in which all transactions are signed and encrypted digitally. And the digital signatures of the custoemrs are then stored either on any kind of memory storage disks or smartcards. Countermeasures for failing such attacks Banks and financial institutions are using several countermeasures techniques to avoid all these kinds of attacks which have been discussed in previous heading e.g. to stop attacks that are done by both phishing and pharming, digital certificates have been introduced. On the other hand, class-3 card readers are introduced to fail those attacks which target signature based online banking. While on the users end, they should use virus scanners to be on the safe side against different ways of hacking tools like phishing, pharming, Trojan horses etc. It is also been observed that when people download material from internet, many times some hacking files also enter the systems and later those files are either used directly by the hackers to steal data or those files simply start sharing and sending your data with the hackers computer. Another step taken is the multifactor authentication (MFA) process. History of Banking The earliest of all banks in old age were the temples of that time. This practice started around third millennium B.C. And if we think that the culture of having banks in a society only started with the invention of money, then we are wrong because they started even before this. At that time instead of money people used to deposit grain. But after sometime at a later stage, people started depositing cattles and agricultural implements. Eventually comes the deposits in the form of gold, precious stones, metals etc in the form of compressed plates were used as deposits. One of the strongest reason of using temples and palaces to keep the precious goods were that they were the safest places to store gold at that time because they were almost always full of monks or worshippers and were well built as well. On the other hand, temples were sacred places so temples give an extra protection to precious goods from robbers. Even the culture of giving loans is as old as around 18th century BC i n Babylon. And most of the times those loans were given by priests/monks of that time and mostly to the businessman community of that time. Ancient Greece also has a history of banking. Most of the transcations at that time were giving loans, deposits, exchaning the currency. And proofs have been found that rather than giving money in cash which was taken as a loan, a credit note is given to the customer in one city and the customer used to take cash in another city by showing that note. And the advantage of doing it is that it was saving the customers from getting robbed on their way from one city to another. And this technique of credit-based banking was very common in 4th century B.C.in the Mediterranean world. Egyptian people also used to use grain as an alternative of money. By the fall of Egypt, the no. of different government based financial institutes of that time were combined into a single network of grain banks and their head office was in Alexandria from where they were monitored and the transactions of grains and other stuff from all the state granary banks were recorded. And even at that time paymets were done from one account to the other without actually moving money from one place to another. During last few decades of 3rd century B.C., an island of Delos, known for its magnificent harbor and famous temple of Apollo, became a leading and well known banking hub of that time due to the temple of Apollp and excellent harbour. Same way in Egypt, without moving cash from one place to another financial transactions used to take place by just writing a credit receipt. Ancient Rome took this art of doing financial transactions to a new level and started forming some rules and regulations and a set infrastructure for the system and formed and practice d many regulations for banks/financial institutions. Although interest charging was an old traditions but make it more structured. But further growth of Roman banks was limited because they used to do cash transactions more frequently. And even in Christinaity practice of charging interest is considered immoral, so the further development haulted at that time. And the last but not the least point to add here is that due to the fall of Roman empire banking also diminished and didnt came on screen until the start of the crusades. Western Banking History Modern Western banking history initiated in London with the formation of London Royal Exchange in 1565. At that time their offices where they used to sit and do financial work were called banks. There exsisted also a hierarchical order among professionals at that time. The list included bankers, city exchanges and pawn shops respectively.Before the Industrial Revoultion Amsterdam was the financial capita of the world in 1609. And during last decade of 17th century Amsterdam, London, and Hamburg were like the central banks of the world. And the famous East India Trade company was the most stable of that time. Global Banking In the 1970s and 1980s there was a wave of deregulation and privatization of government enterprises. The basic reason for doing so is to improve economic growth of the countries and it was private-sector at that time which was given the responsibility to participate positively in the growth and development of the country. Even the developed countries of today were facing the issues of economic growth at that time. This gave a chance to large companied to expand their business internationally. During this phase of globalization and expansion banking sector also grew tremendously. And U.S. emerged as the largest stock market in the world. And their economy and assessts grew twice the rate of the rest of the world. But they didnt enjoyed that kind of growth rate during last twenty years. And U.S. Foreign investments also play a part in this decline. And the other factor is growth of foreign financial markets. For example Japan where ratio of savings has gone up in last two decades and t hen the deregulation in other parts of the world is also a factor influencing U.S. growth rate. Such growing trend of globalization and the avaliability of opportunities of economic growth abroad has totally changed the traditional banking and now many banks have shown keen interests and preference for the universal banking model. And these banks can perform all kinds of financial services. And Internet banking is used as a major tool to meet the ever growing and changing demands of todays modern customers and so internet banking also expanded its wings globally under this new era of global banking. Such is a proof of global banking setup that by the end of 2000 around $10.5 trillion worth of financial activities were recorded breaking all the previous records. The top ten leading banks holding most of that market share was 80%. Among ten top ranked banks of the year the seven of them were multi-national bank who are doing business all around the globe and among them were three American and four European banks. Benefits of Online Banking Electronic Banking has many benefits and we are going to discuss them in detail now. First of all you can transfer funds from one account to another. And this could be done either between different accounts of the same person or vice versa. You can pay bills online, apply for a loan or a new account etc.Other features include printing of bank statement, changing personal details, contacting bank administration. Now if we go further in detail, we are going to examine more benefits of online banking. , service, technology, change, knowledge about computer usage and internet are a main Thornton and White (2001) found that there are many electronic distribution channels available for banks in US and then they compared them all and concluded that customer orientation towards convenience source of usage of different channels. And online banking is playing an important role to minimize the queues in branches which in turn increases efficiency of bank employees because if they got fewer cust omers in bank they can give them enough time and could solve their problems in a better way rather than looking at the long queue and getting stressed and under pressure (Thornton and White, 2001). Howcroft et al., (2002) found that the most important factors which are helpful in an increased number of usage of electronic banking are less fees and the reducing paper work and removal of the factor of human error.(Kiang et al., 2000). One more important factor which was concluded by Byers and Lederer, (2001) was that due to a rapid change in technology during last one century consumer attitudes have changed as well and people like to go for the usage of latest technology rather than bank cost a structure that determines the changes in distribution channels. Now users can do banking outside normal banking hours as well. Normally users can only do banking only between 9 a.m. to 5 p.m. And this amount of time is only 8 to 9 hours per day. Now they have got the facility of 24 hours a day and 7 days a week to do banking operations. And this is one of the most important reasons for the adoption of online banking. Banks provide customers convenient, inexpensive access to the bank 24 hours a day and seven days a week. Another point is also found in this scenario that ATM machines are contributing a lot as well in this new era of technology and these machines are performing the same kind of transactions as do a member of the staff at a bank will do. And the point to note in this sentence is that the ATM is performing these transactions at half the cost a human can do and with a four-to-one advantage in productivity. Gerrard and Cunningham (2003) found a positive correlation about the factor of convenience and online banking because you can now do all the banking transactions even from the ease of your home and you dont need to go to branch and wait in a queue to be served. Multi-functionality of this IT technology is also contributing feature to higher the customer satis faction level which is not an easy task in a highly competitive time of today. With the availability of self-service machines or channels, banks can reduce their branch network and to some extend number of staffs as well. Because if people are being served by machines in the same way as by an employee and in return the customers are satisfied as well, so it means that these alternative channels are helping banks in improving their efficiency and reducing their branch network or the number of employees. And that number of staffs can be used in some other profitable venture by the bank (Birch and Young, 1997). And this thing can ultimately help towards achieving improved customer satisfaction and increasing the institutions efficiency level (Thornton and White, 2001). Nowadays banks are even competing over providing better and secure online services and even non-banking financial institution are involved in this race. With more usage of online system customers now can compare differen t prices by different suppliers easily and quickly. The Internet increases the power of the customer to make price comparisons across suppliers quickly and easily. And as a result this stabilizes the prices of different products and the customers can have a better product in reasonable price. Yakhlef (2001) found out that almost all banks are responding different to this new fast growing and adopting technology. He also found that those banks which are taking it in a positive way are achieving better communication levels with customers. This point has also been discussed that by providing financial services to them right into their home/office is strengthing the bond and trust level between cutomers and the banks. As a result banks are enjoying increased customers loyalty and satisfaction. Nancy et al. (2001) took forward this debate in a different way and viewed that customers still like and prefer to go to branch and interact with a human to solve their banking problems rather than choosing machines to solve their problem. Because they found that there are more possibilities of asking a same question in a different way or asking many different questions at a same time. And the bank clerks are less vulnerable to machines with a quick level of response to all possible questions. This increases the probability of offering customer a new product or a best suitable product to customer and at the end it leaves a good image on the customer and enhances customer loyalty. We should note another point over here that level of usage and popularity of online banking is not the same in different countries around the world and the level of response in many developing countries around the world is less than the level of response in developed countries. There are many factors which p lay role in such kind of response. It includes ignorance, illiteracy, insufficient security measures by the banks and the government for online banking, preference for banking in branches rather than on internet etc. For example Polatoglu and Ekin (2001) studied about online usage in Turkey and found the same reasons as described above for the low level of usage of online banking. They found that ignorance to the usage of email system and preference of doing everyday banking at bank branches are some of the main reasons of low level of adoption of online banking in Turkey. So as a result e-banking is not that famous and in use in Turkey. Risks Associated with Electronic Banking Now it is time to discuss the risk factor included in the usage of electronic banking. Now we are going to discuss that although customers are getting a lot of benefits by using online banking services but by using online services they are exposing them to a number of risks that should be considered before using online banking on regular basis. One of the most basic and first point in this debate is that although we accept that online banking is providing a lot of opportunities for the banks in terms of efficiency and time and money saving and customer loyalty but it also limits this whole system and its future and current growth due to security issues, complexity of the system and technical problems involved (Sathye, 1999: Mols, 1999). Now these issues can be viewed in different ways. Some people will view them as an issue related to the level of trust on ones bank. Even Hewer and Howcroft (1999) in their studies defined these risk issues as level of trust to a measure the amount of risk. A number of previous studies have concluded that level of trust in case of electronic banking and perceived risks have a positive impact on commitment and customer loyalty and trust which ultimately leads towards overall satisfaction level of the customer about electronic banking. In this scenario, we can say that reputation of the service provider also affects the customers level of trust on the financial institution/bank. Doney and Cannon (1997) defined reputation as the safety of customers money and privacy. Because if the customers are not sure of the honesty or loyalty of their service provider they will simply quit that service provider and move to some other service provider which they think is better and more honest and concerned about the security of their financial transactions. Level of trust is the first and the most basic step of doing any kind of business with any firm/institution or service provider. Tyler and Stanley (1999) also argued on the same thing that b y showing commitment, honesty and cooperation between them and the customers, they can win customer loyalty. In some cases it is found that customers do have complains about the longer logon times consumed during online banking transactions rather than using any other medium for communication e.g. phone call etc. Min and Galle (1999) found one of the common factor in their survey which is the disruption of information access to be one of the most common factor which draws the customers away from using Internet channels for commerce. Similar results have been found by Liao and Cheung (2002) in their research and they also suggested that customers expect the online system to be always accurate, friendly, fully secure, level of service should be good i.e. response time. If these factors are there then we can say that online banking can grow and it does hold a future otherwise the future is a bit doubtful and some positive changes are needed in the online system. Confidentiality or privacy of data is also one the major factors to be considered in adoption of online banking because a large number of customers feel unsecured about sharing their personal information by this medium and feel that their personal information could be used in a way to exploit them or to share with someone without have the right to share their personal information. (Gerrard and Cunningham, 2003). In the same scenario a research was conducted in UK by White and Nteli (2004) about the number of internet users n the country and the number of on line banking users in the country. And the major factor which came up at the end of the study was that people in UK are vary of sharing their personal information on Internet and they are still not satisfied about the laws by the government about internet banking and the frauds and hacking. This is an example of unfair or incomplete and unprotected system available to be used by everybody from a genuine customer to a hacker. In some cases people are not sure that in case of a dispute whether electronic documents and records are enough to prove their point or they ar not acceptable. And if a dispute arises in case of a fraud then what is going to the result of it, whether they will have enough material or not to prove their point. Other similar kind of risks include loss of job for many employees because of more frequent use of machines for financial transactions rather than going to bank branch. They it affects the social part of the society as well. because if people are doing all such things at home then they will not go out and contact with other people will reduce which will reduce the opportunities for people to socialize and interact with other people and to some extent can add up to a less active society (Black at al., 2001). LITERATURE REVIEW How Banks perceive Online banking in developing countries Online banking provides substitutes of fast services of banking to a large number of customers. Online banking services are fast becoming popular both among academics and practitioner. Rapid advancement in banking industry has brought a lot of amendments in the sector. Public banks dominated the financial markets before 1990. After 1990 the privatization of banking sector started. Many amendments and improvements came after the privatization of banking sector. Even the electronic banking started after the privatization of the sector. Out of many technological wonders electronic banking is one of the wonders. Quite a lot of online services are being provided by different banks in Pakistan i.e. checking account statement, account balance, checking current balance, transfer of funds, credit cards payments, direct payments, utility bills payments, cheque book requests, stop payments requests, demand draft requests, new fixed deposit requests, statement download, other information and gui delines download. This study describes the risks and benefits of online banking in Pakistan. It minimizes inconvenience, reduces transaction cost and saves time. It also reduces the risk of cash carrying. But it leads to data access to public which leads to data insecurity and enhances the chances of fraud and embezzlement. Electronic banking involves lower fee and less paper work and human error. O Crisis Management: Impact of a Crisis Crisis Management: Impact of a Crisis JAMES WALKER INTRODUCTION Crisis management will most likely require more than being remorseful to the press or the CEO of some organization appearing on the news. We know the news that is broadcasted goes viral quick. Organizations must be vigilant to respond to a crisis quickly and decisively utilizing all platforms of communication to speak to the public. Furthermore, the most important thing is for organizations to accept responsibility for the actions and not distant themselves from the crisis or from the public. Its given there is no fix for all methods to remedy a crisis, but the lessons learned should be important. In this assignment, it will allow chance to analyze a major crisis and the impact on a community, nation, and the world when bearing in mind crisis management. The assignment will discuss the threat or hazard to the organization, elements of surprise, decision making of leadership with timelines of event and decisions made, successful and unsuccessful decision making, and changes resulted or should be considered. THREAT TO ORGANIZATION The New York Times accused Coca-Cola, stating that the company was funding obesity research that attempted to disprove the link between obesity and diet and shifted the problem to lack of exercise. It was said that Coca-Cola financed the new nonprofit Global Energy Balance Network and it advocated propaganda and deflects the role of soft drinks in the spread of obesity and Type 2 diabetes. (reference COCA). The accusation had a huge impact to the company to a point it was losing in the market sales. It was a first-class type of crisis for Coca-Cola and it was caught off guard, especially the intent was to fund scientific researches for health and well-being programs. The idea was misconstrued from the publics and social medias eyes. LEADERSHIP DECISION-MAKING EVENTS During the crisis that could cripple Coca-Cola, the CEO (Muhtar Kent) had professionally managed the crisis and to act quickly to make decisions. He assumed responsibility, owned up to it through the whole ordeal. He understood the businesss level of reputation and if he left the crisis to take its course, the business could have lost it reputation and the market sale of the products. The CEO is the best spokesperson to rectify the issue and that person is who you want out front telling the truth or the intent. In most public relations (PR) incidents, the CEO is shielded and it portrays that the CEO has no interest to the issue. The making of an outsized response is crucial to the crisis. Overreacting is preferred to a small measure or ignoring the critics helps as well, since it is all about opinions. CEO Muhtar Kent led Coca-Cola to initiate a management committee of impartial experts to give governance on the investments of the business from an academic research and appoint profes sionals to investigate opportunities for research and health initiatives. The bottom line is that Coca-Colas response to the allegations that it finances a group to protects it interests at the expense of public health is a case study in PR crisis management. The explanation by CEO Muhtar Kent characterizes a business response that encompasses the important elements of effective business PR crisis management. SUCCESSFUL/UNSUCCESSFUL DECISION-MAKING The successful outcome for Coca-Cola over this accusation was all due to the CEOs professional decision-making. He provided guidance when responding to occurrences and apologies. CEO Muhtar Kents first successful decision was admitting the companys mistake while not really apologizing in his explanation, Well Do Better. Furthermore, he took this accusation in a resilient way, at the source, which was acknowledging the accusations that were deceiving the publics and social medias eyes about its support for scientific research. In return, he defends the company by attempting to confront the global obesity epidemic and that the company had good intentions. However, CEO Muhtar Kent admits the intention is not working. Additionally, the actions that were taken to support the research for health and well-being were misconstrued and it caused a lot of confusion and mistrust. In the CEOs explanation, the company will act forward and with more transparency. It will put on the website the list of health and well-being partnerships and research activities it supported in the past five years and updating bi-annually. CEO Muhtar Kent stated that efforts will be made to continue to support the healthy options by having lower sugar and calorie drinks to include his company will stay committed to fight obesity. The unsuccessful decision-making by the leaders was broadcasting their intent and ensuring it wasnt misleading to allow the intent to make out that Coke was averting criticism about the role sugary drinks have played in the spread of obesity and Type 2 diabetes. The support was in good intentions with health and well-being, but how the public and social media viewed it was the opposite. It became a huge PR crisis as it seemed that Coca-Cola was trying to save their sales by funding an alleged cover up. CONSIDERATIONS AND RESULTS FOR CHANGES The businesses or organizations can save themselves from potential crisis is the highpoint of their element. In the event the organization is faced with these crisis, its ability to rise from the bottom and reveal the strength shows its crisis management plan. Additionally, the organizations do have practice something called the Conflict Management Life Cycle. It is a cycle that supports organizations to remain stable during or after a crisis. The Conflict Management Life Cycle is the cycle that gives the know how to manage a conflict or crisis. The cycle deals with being proactive (environmental scanning, issue tracking, issue management, and crisis planning), strategic (risk communication, conflict positioning, and crisis management), reactive (crisis communications, litigation PR, and conflict resolution), and recovery (reputation management and image restoration). Coca Cola had a Crisis Management Plan and the CEO Muhtar Kent utilized the Conflict Management Life Cycle. The considerations that was discussed for Coca-Cola was dealing with issue management, plan for communications, and how to respond to a crisis. For issue management, the key steps were to identify the issue (accusation of supporting for the wrong intention), evaluate the facts (support for the right reasons), priorities (reputation and sale), response (response from CEO with the real facts), and implementation (plan to gain trust and show intentions were good). The communication plan that CEO Muhtar Kent (Coca-Cola) had allowed for anticipation (identify the threat and monitor risks), prepare (define the key information in advance and anticipate information), and response (react quickly and efficiently, utilize the organizations processes and procedures, and practice potential events). CEO Muhtar Kent responded with Coca-Cola supporting health and well-being programs was in goo d intentions and not to be misconstrued. He responded with the 5Cs (confidence, clarity, control, concern, and competence). CONCLUSION Crisis management requires more than being remorseful to the press or the CEO of some organization appearing on the news. Organizations must be vigilant to respond to a crisis quickly and decisively utilizing all platforms of communication to speak to the public. Furthermore, the most important thing is for organizations to accept responsibility for the actions and not distant themselves from the crisis or from the public. Its given there is no fix for all methods to remedy a crisis, but the lessons learned should be important. Coca-Colas CEO, Muhtar Kent, quickly addressed the accusations professionally into the reactive phase of the Conflict Management Cycle. Furthermore, he made statements acknowledging accusations and the strategies is not working. Even though he did not completely express regret, he disclosed the company did not choose the best way to fight obesity and assuring they would be transparent from now on. The CEO benefits from this approach to move on to the reputation management part of the recovery phase by promising that Coca-Cola will update frequently a list of its well-being partnerships and research activities. In this manner, the publics trust will be salvaged and the companys image will be restored. Coca-Cola did a noble thing when they took responsibility for their unsuccessful decision-making. The company showed interest and sent their CEO to address the problem that had good intentions by following the Conflict Management Life Cycle and their Crisis Management Plan. The importance of the CEO speaking out is critical since communication plays a relevant part in not identifying the crisis and the impact. A crisis can damage the organizations products or services, threat public safety, harm employees, customers and stakeholders (physically, emotionally, and financially). Furthermore, it can cause operational, financial and reputational loss to include the impacting the future probability and growth. The frameworks, Conflict Management Life Cycle and Crisis Management Plans, are essential when it comes to being proactive to a crisis, using strategy for a crisis, being reactive to a crisis, and recovering from a crisis. BIBLIOGRPAHY Bernstein, Jonathan (N/A) Free Management Library, All About Crisis Management, Retrieved from: http://managementhelp.org/crisismanagement/. Cantoria, Ciel S. (2011). Bright Hub Project Management, Great Real-Life Examples of Successful Crisis Management, Retrieved from: http://www.brighthubpm.com/risk- management/104704-great-real-life-examples-of-successful-crisis-management/, January 29, 2011. Comcowich, W. (2015). Cyber Alert, Case Study: Coca-Cola PR Crisis Management, Retrieved from: http://www.cyberalert.com/blog/index.php/case-study-coca-cola-pr-crisis- management/. Preach (N/A). How do you act in crisis?, Public Relations, Retrieved from: https://bronk002.wordpress.com /2016/10/25/how-do-act-in-crisis/. Poston, Leslie (2012). Salesforce Marketing Cloud, Shining examples of excellent social media crisis management, Retrieved from: https://www.marketingcloud.com/blog/shining-examples- of-excellent-social-media-crisis-management, September 21, 2012. OConnor, A. (2015). The New York Times, Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets, Retrieved from: http://well.blogs.nytimes.com/2015/08/09 /coca-cola-funds-scientists-who-shift-blame-for-obesity-away-from-bad-diets/?_r=1. Prevention is Better than Cure: BCC- An Ultimate Life Saver Prevention is Better than Cure: BCC- An Ultimate Life Saver Sudipta Paul Introduction: India in global stage is aspiring to be a powerful country with its potential powers in various field but the policy makers and governments ended acting a feeble role due to lack of providing the basic amenities to people. Average poor people struggle to get basic health facilities and proper sanitation. Most of them are unaware of various health hazards, for example, about the unsafe cause of open defecation. Population explosion, high maternal mortality and infant mortality rate were observed in India. Lower rate of health literacy and cultural taboos made worsen the situations. There were urgent needs felt to enhance the health literacy among marginalised people and empowering them. Thus, government health policies are made to harness BCC strategies to fight the superstitions and myths from society. In 1951, policy makers recognised health education as one of the major components of health care delivery system. â€Å"In 1946, the Health Survey and Development Committee, headed by Sir Joseph Bhore recommended the establishment of a well- structured and comprehensive health service with a sound primary health care infrastructure. It was in this context that the concept of health promotion and health education were introduced to achieve desired outcomes† (Public Health Resource Network, Book 05, 2007, p. 6). Empowerment of rural folks on health education was named as IEC (information, education, communication) which in course of time harnessed with BCC programmes (Behavior change communication). BCC strategies are mainly part of development support communication and involve participatory action research which came out as critique of dominant paradigm of development communication. â€Å"Criticism of earlier approaches to health communication has resulted in development of the term â€Å"behavior change communication† (BCC), but so rapidly is the term BCC becoming associated with persisting past practices that one would not be surprised if there is done- from its current approach to an approach which involves the active participation of the community in directing the design of a strategy appropriate to social and cultural contexts which promotes good health and reduces their risk for ill health† (Public Health Resource Network, Book 05, 2007, p. 7). The book, Public Health Resource Network (2007, p. 2-3) defines BCC as, â€Å"understanding people’s situation and influences, developing messages that respond to the concerns within those situations and using communication processes and media to persuade people to increase their knowledge and change the behaviors and practices that place them at risk†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ In the BCC approach, there is more conscious focus on the receiver- rather than the sender- as the center of communication. Earlier IEC programmes tended to see their purpose as having to â€Å"sell† a particular message or idea. The BCC approach recognises individuals within the intended audiences as active, rather than as passive receivers of information and messages, who act on messages only if they are seen as advantageous or useful. In BCC approach there is greater appreciation that the audience may need new skills and social support to make and maintain behavior change.† One way process of communication of IEC compelled to introduce BCC process as a part of development process of communication. Neill Mckee (2002), defines BCC as, â€Å"research based consultative process of addressing knowledge, attitudes and practices through identifying, analysing, and segmenting audiences and participants in programmes and by providing them with relevant in formation and motivation through well-defined strategies, using an appropriate mix of interpersonal, group and mass media channels, including participatory methods† (cited in BCC strategy for NRHM in Uttar Pradesh, 2008, p. 9). BCC analyses the socio- demographic profiles of a particular target community and tries to remove the social and behavioral barriers with discussions, interpersonal communications. â€Å"It is about understanding the communities, context and environments in which behaviors occur. BCC is also about using persuasive techniques to demand health rights and to make public sector health services available and accessible to the neediest. BCC is about integrating new practices into long standing social, cultural and communication systems† (Nandita Kapadia-Kundu, 2008, as cited in BCC strategy for NRHM in Uttar Pradesh, p. 9). BCC uses mass media, interpersonal communication, community mobilisation for change of behaviors of community for improvement of health status and development of future. Behavior Change Communication is used to generate knowledge, tries to bring changes in attitude, behavior, intentions of people. BCC along with other strategies advocates adopting a healthy behavior and overcoming barriers- whether it is mental block or physical block such as difficulty in accessibility of health facilities. Behavior Change Communication helps to bring a sustainable change in health behavior of community. Conceptual framework of BCC: (Source: http://www.cpc.unc.edu/measure/prh/rh_indicators/crosscutting/bcc) Need of BCC: BCC tools are used to increase the intervention of the promotive and preventive aspect of health among people. â€Å"BCC is a process that motivates people to adopt and sustain healthy behaviors and lifestyles† (INFO Reports, January 2008, Issue no. 16, p. 1). Needs of BCC (Public Health Resource Network, Book 05, 2007, p. 11) are: â€Å"BCC alone can: Increase the intended participant’s knowledge and awareness of a health issue, problem, or solution Influence perceptions, beliefs, and attitudes that may change social norms Facilitate building of social/community norms that are facilitative and supportive to desired changes of behaviors/practices Motivate and provide the confidence and optimism needed for community action Demonstrate or illustrate healthy skills Reinforce knowledge, attitudes, or behaviors that are promotive of good health Show the benefit of behavior change Advocate a position on a health issue or policy Increase demand or support for health services Refute myths and misconceptions† Goal of BCC strategies: â€Å"Empowering the family and individuals to take health related decisions based on information and analysis. Motivating the community to play a proactive role in improving their health status. Effecting greater utilisation of health services through an improved public understanding of health care. Creating competencies and enabling environment to assist with the above objectives† (Public Health Resource Network, Book 05, 2007, p. 14). Tools of BCC: Tools of BCC are intended to delineate planning, implementation, development of BCC strategies of any programme. Major BCC tools for strategic plan are: Situation analysis: This stage involes identification of social determinants, mental blocks or areas which need to adopt a healthy behaviour or change of habits or attitudes of people. The reasons behind the particular health issue are identified in this stage. Research should done on audience analysis- demographic and attitudal profile of the audience; idenitification of the knowledge, attitude, behaviour, beliefs and values of people; identification of primary and secondary audience; availability of health services in the locality; available media or peer groups in the area. Strategic design: Strategic design should contain a ‘SMART’ objective- The strategic design contains the objectives of the BCC plan- the desired change in the behaviours, knowledge, attitude and practice of the target audience and also develops a conceptual framework of BCC plan to work out the objectives. Implementation plan is sketched in this stage. Drawing out a BCC plan involves these six steps- â€Å"Identifying key behaviors that need to be changed and analysisng their determinants. Stating the mix of audience- message- media and communicators. Deciding the monitoring and evaluation startegy- especially the indicators that help us assess whether communication occurred and whether it was effective in securing behavior change. Deciding the plans needed to build capacity to implement this plan. Deciding the budgetary requirements.† (Public Health Resource Network, Book 05, 2007, p. 16). Message development: Appropriate message should be developed for target group. ‘Type of appeal’ applicable for a particular group should be decided in this stage. Pretest: Pretesting the messages is required for modification of messages based on the reactions of the target groups. Implementation of the programme: According to Public Health Resource Network, Book 05, 2007, p. 15, key components of implementation framework are: â€Å"Message, media and communicators Monitoring, evaluation and feedback Institutional structure and functions Capacity building Management Budgetary aspect† Monitoring and Evaluation: Programme implementers should keep eye on the proper implementation of the programme and if needed, they may modify a change in the mid term of the programme after evaluation of the programme based on reactions and feedback from the target groups. BCC along with IEC helps to eradicate many killer diseases. The example of such success stories are given here: Success story Part-1: The Polio eradication in India (along with several other countries) is considered as one of the most successful campaigns in the field of public health, globally. In the year 1988 global leaders and countries decided to end polio and started initiatives to reach to every child in every country for immunization (although India introduced the oral polio vaccine in 1985 in an Immunisation Programme in the backdrop of over 200,000 cases of polio annually (as per estimates of the Indian Academy of Pediatrics). India committed itself fully into this mission which was globally led by UNICEF and WHO partnering with various international bodies and countries. It was no doubt a massive challenge for a country like India to achieve a zero-polio status as India has been contributor of almost half of Polio cases globally at some point of time. For a country as populated, as diverse, as difficult to reach out to rural areas there was a need for dedicated efforts on the part of the health workers, vaccinators the whole public health machinery supported by a communication strategy through which the message of polio vaccination and its importance needs to reach every Indian- from the Metro cities to remotest villages of country. Each year twice national level immunization campaign are held with an intent to cover all children under the age of five (http://www.unicef.org/india/health_3729.htm). In every campaign around 2.3 million lakh vaccinators are involved directly in the process led by 155,000 supervisors. To make all this fruitful in achieving the Zero-polio status an effective awareness campaign including inter personal communication component is vital. For each campaign awareness is done by IEC materials viz. banners, posters, leaflets, hoardings also through television, radio and newspapers along with extensive loudspeaker announcements. The vaccinators along with other health personnels were also trained to enhance their interpersonal skills, so they could mobilise communities better. There were in initiatives to make resistant communities, individuals understand accept the vaccination for the children. Mention of two different incidents during such campaign gives an idea of how both awareness initiatives and service delivery efforts complement each other. The Christian Science Monitor shared the story of Setarah Khatoon of Bihar, India (Taghavi, 2013, http://www.csmonitor.com/World/Asia-South-Central/2013/0504/Could-India-s-polio-eradication-success-story-be-a-model-for-its-other-health-issues). She got married at the age of 16 and by the age of 20 she had 3 miscarriages. She had one baby girl and one day she saw Bollywood star Amitabh Bachchans TV advertisement telling parents advocating do boond zindagi ki (two drops of life) actually during the polio campaign celebrities are engaged to spread the message that two drops of polio vaccine can save the life of a child. After watching the advertisement in her small Mumbai house she went to a pharmacy for getting her child vaccinated, the pharmacist directed her to a nearby clinic run by an NGO Doctors for you where her child got vaccinated (free of cost of-course). Her baby girl became the first in her family to get vaccinations and apart from that she got access to regular medical che ck-ups, advice on nutrition and about birth control options too. In another incident shared by UNICEF (http://www.unicef.org/india/reallives_7444.htm) in another part of the country millions of people were on their way to the annual Urs in Ajmer Rajasthan at a time of the year 2011. Before proceeding to Ajmer via Delhi the devotees need to make a stop over at Bareily, UP to pay homage to a local dargah. The local administration, along with gearing up to host over 200,000 devotees from West Bengal, Bihar, Jharkhand, Madhya Pradesh, Uttar Pradesh and Nepal, decided to administer oral polio vaccine to children upto 5 years of age travelling amongst the devotees. The administration with the health department and other NGOs were able to immunize 10,414 children as a result of this effort. The above two incidents show how the awareness IEC component go hand in hand with the service delivery component in achieving the desired output. Success story Part 2: Challenges of BCC: Gap between health education and BCC: Conclusion: In India especially in North East due to inaccessible geographical areas, cultural diversity and other reasons, access to health care services especially secondary and tartiary is limited to the large group of rural population. To make up for that gap the promotion of preventive aspect (PPA) of health plays a vital role. When it comes to saving life it becomes the ultimate life saver. But all the facilities in health system have to be lined up equally along with BCC efforts to provide health education to the masses. Service providers have to ensure the quality services to the people in the hospitals when people visit to them. It is more important to fruitful utilisation of services along with demand generated through IEC and BCC. Otherwise, the effort of health education would go haywire definitely. BCC successfully helps to create a demand of health seeking behavior among individuals and communities. References: Behavior Change Communication (BCC) strategy for NRHM in Uttar Pradesh. (2008). Available at https://www.google.co.in/webhp?sourceid=chrome-instantrlz=1C1AVSX_enIN408IN438ion=1espv=2ie=UTF-8# accessed on 18/ 06/2014 at 9.58 PM. David, Rohit. (2014, May 26). India’s Success In Polio Eradication Is A Model To The World: Dr. Nata Minabde. The Times of India. Available at http://timesofindia.indiatimes.com/home/opinion/interviews/Indias-success-in-polio-eradication-is-a-model-to-the-world-Dr-Nata-Menabde/articleshow/32680701.cms, accessed on 19/06/2014 at 08:15 PM. Measure Evaluation and Polpulation Health’s Behavior Change Communication. (n. d.). Available at http://www.cpc.unc.edu/measure/prh/rh_indicators/crosscutting/bcc on 18/06/2014 at 10. 45 PM. Public Health Resource Network’s Behavior Change Communication and Training for Health (Book 05). (2007). Raipur: Surya Offset Printers (I) Pvt. Ltd. Taghavi, Roshanak. (2013, May 4). Could India’s Polio Eradication Success Be A Model For It’s Other Health Issues? The Christian Science Monitor. Available at http://www.csmonitor.com/World/Asia-South-Central/2013/0504/Could-India-s-polio-eradication-success-story-be-a-model-for-its-other-health-issues, accessed on 19/06/2014 at 08:18 PM. Tools For Behavior Change Communication. (2008, January). INFO Reports, John Hopkins Bloomberg School of Public Health, Issue no. 16. Available at http://www.k4health.org/sites/default/files/INFO Reports_Tools for BCC_0.pdf#sthash.2xvFcwSi.dpuf accessed on 18/ 06/2014 at 10.03 PM. UNICEF India’s Polio Eradication. India Celebrates Victory over Polio.(n.d.). Available at http://www.unicef.org/india/health_3729.htm accessed on 19/06/2014 at 08:19 PM. UNICEF India’s Time To Take Stock, Time To Discuss RTE. (n.d.). Available at http://www.unicef.org/india/reallives_7444.htm accessed on 19/06/2014 at 08:20 PM. UNICEF’s The Story of The End of Polio. (n.d.). Available at http://www.unicef.org/immunization/files/The_Story_of_the_End_of_Polio.pdf accessed on 19/06/2014 at 10:04 PM.

Dracula characters :: Essays Papers

Dracula characters Bram Stoker’s characters  · Dracula - central character of the book: An old vampire who lives in a crumbling castle in Transylvania. As the book begins, he is planning to move to England, where he can feed on fresh blood. When we first meet him, Dracula is described as an old man with a white mustache, and he appears courtly and charming; as the book progresses and feeds upon his victims, he grows younger and becomes more like a beast.  · Van Helsing – A professor, who is described by his former pupil Dr. Seward as "a philosopher and metaphysician, and one of the most advanced scientists of his day." Van Helsing knows a lot about vampires, and when he is called in to help with Lucy Westenra's illness, he realizes that he is dealing with a vampire. Because of his intelligence, he is Dracula's main problem and the leader of the group that attempts to destroy the vampire.  · Jonathan Harker - A young English solicitor, or lawyer, who is sent to Transylvania to finish up a real estate transaction with Dracula. He becomes a prisoner in the castle and barely escapes by running down the castle wall. He is engaged to Mina Murray and marries her during the novel.  · Mina Murray - Jonathan Harker's fiancee and later wife, she is a practical young woman who works as a teacher. She is best friends with Lucy Westenra, the Count's first victim in the book, and also gets sucked by Dracula as well.  · Lucy Westenra - Mina's best friend and an attractive, young woman. She is loved by Arthur, Quincey, and John and becomes engaged to Arthur.

Fundraising Letter: organising the Lent Appeal

Dear Parents/Carers, I am delighted to inform you that we are organising the Lent Appeal once again this year. Blue Coat was founded many years ago as a charity school which provided education and guidance to the poor people in and around Walsall. A prevalent part of the Christian faith is to treat others as you wish to be treated and at Blue Coat we strive to achieve this from all pupils. As a Church of England Academy we celebrate special events in the Christian calendar, including Lent. We believe that being benevolent forms a part of our Christian philosophy, and even though there are many different faiths at Blue Coat, charitable giving is a fundamental part of all faiths. The Lent Appeal project aims to raise as much money as possible for our chosen charity and support those in need. We have been raising thousands of pounds for many different charities over the past few years with the support of students, teachers and parents. Last year we accumulated over  £3,000 for the charity Islamic Relief, and this year we are hoping to raise even more but in order to achieve this we will need your continued support. The event will take place during the Easter period as a commemoration of the forty days that Jesus spent in the desert making sacrifices. We remember this time by encouraging pupils to give up their time and money just as Jesus gave up his life for others. Each year the pupils are given a voice. During a vote they select which charity they most want to raise money for. This year the majority of the pupils nominated Water Aid. They use practical solutions to supply clean water, effective sanitation and education to the world’s underprivileged people. In addition they try to influence education policy at national and international levels. They are presently operating in twenty seven countries mainly situated in the Africa, Asia, Pacific region and Central America continent. This specific charity also provides safe aquatic and public health services close to people's homes. Furthermore, their projects allow communities to attain a more robust quality of life and escape the spiral of poorness and specialise in fairness. During the Lent period we ask both parents and students to support our fundraising events and take part in extra-curricular activities that are led by teachers. We like to allow students to take ownership over raising money, with the support of their form tutors to help build self-confidence, team work skills and understanding the importance of helping others. There are many ways in which you can offer support; firstly encourage your child to take part in all events, attend after school events such as; fashion shows and X Factor. There will also be friendly competitions between the different colleges to help raise money for Water Aid and we would like your child to take part in at least one. You can obtain further information regarding the project by either visiting the school website or collecting a leaflet from the school reception. Once the Lent Appeal is over, the money will be collected together by a member of staff and the total calculated. The grand total will be announced in a special church assembly with a cheque awarded to a representative of the charity. To encourage pupils to support the Lent Appeal there will also be certificates awarded to individuals, forms and colleges who have raised the most amount of money and shown a high level of commitment. I hope I have covered all of the information you need however if you would like any further details please do not hesitate to contact me. Thank you in advance for your continued support.

Bibliography for History of Fashion

Bibliography Ribeiro, A. , 1995. The Art of Dress: Fashion in England and France in 1750 to 1820. New Haven and London: Yale University Press. Tarrant, N. , 1994. The Development of Costume. London: Routledge Ribeiro, Aileen, 1983. A Visual History of Costume: The Eighteenth Century. London: B. T. Batsford Ltd. Cunnington, C. Willett, & Cunnington, P, 1972 Revised, A Handbook of English Costume in the 18th Century, Page 14, Northampton: John Dickens & Co. Ltd. Page 32 Kalinsky, N. , 1995. Gainsborough. London: Phaidon Press Ltd. Hayes, J. , 1975.Gainsborough: Paintings and Drawings. London: Phaidon Press Ltd. Solkin, D. H. , 2001. Art on the Line – The Royal Academy Exhibitions at Somerset House 1780 – 1836. New Haven and London: Yale University Press. Contini, M. , Laver, J. , Ironside, J. , 1965. Fashion: From Ancient Egypt to the Present Day. London: Paul Hamlyn Ltd. Carter, E. , 1977. The Changing World of Fashion. London: Weidenfeld & Nicolson. Koda, H. , 2003. God dess: The Classical Mode. New Haven and London: Yale University Press, Metropolitan Museum of Art. Wendors, R. , 1996.Sir Joshua Reynolds: The Painter in Society. Harvard University Press, National Portrait Gallery Publications. Steegman, J. , 1933. Sir Joshua Reynolds. London & Southampton: The Camelot Press Ltd. Penny, N. , 1986. Reynolds. Royal Academy of Arts, London: Weidenfeld & Nicolson. Rosenthal, M. , 1999. The Art of Thomas Gainsborough. New Haven: Yale University. Rosenthal, M. , Myrone, M. , 2002. Gainsborough. London: Tate Publishing. Colley, L. , 1986. The Politics of Eighteenth Century British History, Page 359, in The Journal of British Studies, Vol. 5, No. 4, Oct. , 1986, USA: University of Chicago Press. Levy, J. S. 1981. Alliance Formation and War Behavior: An Analysis of the Great Powers, 1495-1975, in The Journal of Conflict Resolution, Vol. 25, No. 4, Dec. , 1981 Burnaby, W. 1700. The Reform’d Wife. London: Thomas Bennett. Langford, P. , 1992. A Polite a nd Commercial People: England 1727 – 1783 (New Oxford History of England) Clarenden Press. ————————————————- Top of Form Bottom of Form1853, Sir Joshua Reynolds. In The Illustrated Magazine of Art.Vol. 1, No. 3, 1853. Warner, M. , 1989. The Sources and Meaning of Reynolds's â€Å"Lady Sarah Bunbury Sacrificing to the Graces†, in Art Institute of Chicago Museum Studies, Vol. 15, No. 1, 1989 Francis, J. , 2002. The Three Graces: Composition and Meaning in a Roman Context, in Greece and Rome, Second Series, Vol. 49, No. 2. Joshua Reynolds: The Creation of Celebrity. Ed. Martin Postle. London: Tate Publishing, 2005. Anawalt, P. R. , 2007. The Worldwide History of Dress. New York, New York: Thames ; Hudson Inc.Buchanan, L. , 2007. Sarah Siddons and Her Place in Rhetorical History, in Rhetorica: A Journal of the History of Rhetoric. Vol. 25. , No. 4. Autumn 2007. U niversity of California Press. McPherson, H. , 2000. Picturing Tragedy: Mrs Siddons as the Tragic Muse Revisited, in Eighteenth Century Studies. Vol. 33. , No. 3. , Spring 2000. The Johns Hopkins University Press Weinsheime. J. , 1978. Mrs. Siddons, the Tragic Muse, and the Problem of as in The Journal of Aesthetics and Art Critic. Vol. 36. No. 3. Spring 1978

Soc112

Soc112 Soc112-X221- Killing Us Softly Essay Justine Slater Professor Greene November 4, 2012 Soc – 112-X221 Killing Us Softly The lecture â€Å"Killing us Softly† gave focuses on how women are portrayed in advertising and our role in society. Her delivery was filled with warm remarks and quick wit. Everything she stated generally came across as very likable to the audience. However her viewpoint is a very specific one, and I think there are other ways to look at the issue. During the speech I found key quotes that I will elaborate and give my interpretation to. Ms. Kilbourne clearly states in the being of her presentation, â€Å"The first thing the advertisers do is surround us with the image of ideal female beauty, so we all learn how important it is for a woman to be beautiful, and exactly what it takes.† Kilbourne says this sarcastically: what she’s really doing here is objecting to the use of ‘ideal female beauty’ and that it is important for a woman to be beautiful as advertisers suggest. By using women with these â€Å"ideal† figures exploiting their bodies, centering attention to specific areas to sell merchandise. Though Ms. Kilbourne made solid points; how does she know that advertisers meant to play the ‘ideal’ women card? Her motive being clear makes me wonder. I was taught that beauty is in the eye of the beholder. My time working as a model I’ve learned that women in a whole are picked apart like meat at a factory. Judged by our frame, color, and texture of our hair, which c ases a ton of despair amongst young women. True enough I suspect, that she should have given credit to some companies who used a variety, that the beauty of the women displayed are the eyes of a vast majority of beholders, and used by advertisers for that reason? After all, she describes them as possessing ‘ideal female beauty.’ What advertisers are doing, of course, is using models they feel will be attractive to most viewers; which is somewhat true but a tad bit shallow at times. In other words, the question of which came first, the ‘ideal female beauty’ in my mind (including Kilbourne’s) or the advertising depicting it, is fairly easy to answer. We all have an innate idea of what is attractive about women in the first place, and advertisers merely use it to their advantage. Researchers know fairly precisely what this ‘ideal woman’ consists of, with measures of attractiveness including hip-to-waist ratio, symmetry, skin complexion, all of the above. It turns out that these things are mostly objective rather than subjective standards of beauty, and the closer one’s partner approaches perfection, the more attractive they will generally be found. KILBOURNE: â€Å"Turning a human being into a thing is almost always the first step towards justifying violence towards that person.† Kilbourn also stated in her lecture â€Å"Turning a human being into a thing is almost always the first step towards justifying violence towards that person.† My first thought was what was she thinking when she actually made that comment. Throughout this video I was agreeing with her but at this statement changed my entire thought process. What I gathered here was that she was saying that women being objectified in general can and does lead to violence toward us. In actuality it seems to be true but as a whole statement and proving that’s why domestic cases happen, I’m not so sure. But is bringing any extra attention to those torso-shaped perfume bottles’ be wrong? Or any of the other products or art pieces which celebrate or depict the female form. I can totally agree to disagree with this. But

Sacagawea essays

Sacagawea essays Sacagawea was a crucial part of the Lewis and Clark expedition. At first she was just their translators 15 year old pregnant wife, but turned out to be much more. She was a very good icon for the natives that they were encountering. The natives saw a young native woman that had a young child and knew they were not in any danger. (pg 164) There were also many times when they didnt have any food and Sacagawea picked the right roots and berries to keep them from starvation. She was mostly noted for saving precious instruments, gathered food, recognized important geographical signposts, and interpreted on numerous occasions. (pg 165) Unfortunately the diaries that were kept by the others on the journey do not talk about her personality or her opinions on many things. In other hostile situations Sacagaweas presence calmed the men and seeing the woman was like a sign of peace. She was also very important because she knew her way around and was very useful as a navigator. Sacagawea was never really acknowledged by the party because, in my opinion, the diaries that were kept were never accurate when describing her. She was not in a lot of them or only talked about as a translators wife. I dont think she was ever compensated because she was a young woman and a part of a different culture. During that period of time, women were not as respected as men, unfortunately. I think if she was European and male, she would have gotten a ton more appreciation, but then if she was a man, she couldnt have done some of the things that she did. ...

WHY DO I NEED AN AGENT

WHY DO I NEED AN AGENT A reader recently asked me to write about the advantages and disadvantages of having a literary agent. She didnt think she wanted an agent, but wasnt sure whether that was a good decision or not. If I did write about agents, it was a long, long time ago. Im all for them, but the downside is that it slows things down as you land one, and they do take a cut of your profits. But . . . they know more about the business than we do. They have connections we dont. They open doors we never thought of. They make us step up our writing to a higher calibre. Some writers have placed the nickname gatekeeper to agents and editors who send rejection letters; like gatekeeper is a bad thing. Anytime someone is in a position to reject you, youre tempted to take it personally and become inclined to dislike them. However, if you are selected What does an agent do for you? Help edit your work. Of course your work has to be pretty great to start with, but an agent can make suggestions from experience and know-how of the marketplace that will take your writing to a higher level. Target editors and publishers. Other than study a Writers Market or search websites, how do you know what a publisher seeks these days? They dont readily shoot desires out on Twitter or alter their guidelines webpage weekly. Agents, however, groom relationships with these editors. TheY understand what editors seek in the short term and the long term. Negotiate a contract. What do you know about rights? Print rights, electronic, audio, foreign, film, the list is long. As a lone artist, do you understand how to negotiate all these rights? If you dont have an agent, do you know the logistics, pros and cons of holding or signing over these rights? While giving up rights sounds scary, in reality, you could be placing your work in hands that know what they are doing and can greatly increase your chances of landing an audio book or a television show. Do you know what are good ebook royalty rates? Problem solving. If the publisher gets hung up on a bad cover or wants editorial changes that infuriate you, an agent can play middle man and help smooth out wrinkles. Marketing consultation. Agents may be able to recommend great venues for your promotional efforts. They might know what works and what doesnt. They might make introductions to opportunities you never imagined. They have been in this business to earn a living and have been around the block more than most of us. Use that expertise. Nathan Bransford has a nice clear blog post on what an agent does. Heres another post on why an agent is needed, from a sci-fi And heres yet another from the Jane Chelius Literary Agency, which applies to all agents across the board. Author Scott Nicholson explains why you need an agent. When you may NOT need to seek an agent? When self-publishing. When seeking a smaller press. When familiar with rights and contracts. When writing short stories. I used an agent for a smaller press, to improve my odds for a contract. I was fairly familiar with rights, but wasnt completely grounded in the knowledge. I also wanted that buffer between the publishing house and me, using someone who had a firmer grasp on the industry, who could spot a deal and a scam with no hesitation. Yes, I am a fan of agents, but it depends on your goals, experience, knowledge base, and desires whether you use one or not. No, they arent easy to land, but having one can improve your odds . . . depends on what youre gambling on.

Managing Strategic Marketing Malaysian company PROTON Essay

Managing Strategic Marketing Malaysian company PROTON - Essay Example Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan. Before going into the details of the marketing mix, let us get to know what a marketing plan actually is in order to get a better understanding of marketing mix. A marketing plan is a well-designed strategy to advertising a product or to create awareness of a company’s products and services among the customers. A properly designed marketing plan not only includes defining marketing goals and objectives of a company but also includes the strategies and tactics to achieve the marketing goals. Implementing an effective marketing plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of a company to monitor and control the working of the marketing plan. Marketing mix is one of the core components of a marketing plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make us e of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. Being the marketing manager of PROTON, which is a leading car manufacturing company, I will propose improvements in the marketing mix of my company in order to make it compete effectively with the main competitor of the company. 2. Background of the Company The name of the company where I work as marketing manager is PROTON. PROTON is a Malaysian company which was established in 1985 and since then, it has been a valuable part of the Malaysian automotive industry. PROTON deals with manufacturing and distribution of passenger and commercial cars. Some main types of vehicles, which the company manufactures, include commercial cars, family vans, and private cars. In addition to the implementation of ISO 9000 standards of quality, PROTON has also adopted the QS 9000 qu ality standard, which has also been adopted by many of the famous American car manufacturing companies like General motors and Ford. The company has done alliance with Sauber and Petronas which really help PROTON achieve its goals in the international market. 3. Introduction of the Product The product, which I have been marketing for the last six months, is Cronze Family Van. Cronze van is a new product manufactured by the PROTON car manufacturing company in collaboration with the Lotus automotive company. Cronze is a 7-seater vehicle, which is a very economical car for large families. Some of the most attractive features of this van include beautiful shape, built-in stereo system, powerful engine, high mileage, and capacity to hold a large number of people at a time. Low fuel consumption and high mileage are two of the most incredible features of this van. People like to buy such vans which consume very less amount of fuel and give high mileage. Another attractive feature of this v an is that a customer is able to

Team project based on a case Assignment Example | Topics and Well Written Essays - 1750 words

Team project based on a case - Assignment Example This is because china a growing economy, creating a higher demand. After subsequent years of iron ore production, the company started exporting its products to china and eventually to other parts of Asia. In 2010, the company announced its major plans to triple its production. This lead to expansion of a massive railway line to access to other mining sites and also an extension of the port1. Then mining started officially in 2014. Among the new plants which were opened were; Solomon hub, and Christmas creek. This leads to the development of infrastructure in the region. A way of handling these weaknesses and threats is by making sure that the company capitalizes on its opportunities. This is by recruiting committed and experienced personell and making sure that their offices are not many. These will ensure that Frotesque metal group limited deals with the rivalry in this competitive industry. Fortesque metal group limited is located in the rich iron ore area of pilbara in western Australia. This area has a close proximity to asia and more so india2. A decade over since its establishment, fortesque has undergone a tremendous growth in the mining of iron ore. It was formed around the kitchen table of its chairman Andrew Forrest. The company immediately began to explore the rich pilbara regions3. Identifying mines and mining them. Construction began at the first mine at cloud break. This is the Frotescues first mine site and it produces more than forty million tons of iron ore in a year. Due to the horizontal nature of this mine site, there is need to use new methods in mining the ore. After mining is done the mineral is crushed, screened and processed, then transported to the port. A lot of business firms with an objective of achieving a competitive advantage for giant firms in the industry need to regularly analyze all the aspects of the company’s operations and the stratagems. This is the only single method that the company has a chance

Issues of Transportation and Mobility Under Urbanization Process Research Paper

Issues of Transportation and Mobility Under Urbanization Process - Research Paper Example There is a big relationship between the urban transport structure and history. The residents of Toronto in particular have gained much access to personal cars due to developed infrastructure. This paper examines how urbanization has led to increased mobility and transportation. On the other hand, it reviews the problems associated with these developments. At the end of the day, the government has put up measures to counter problems associated to transport. This research paper comprehensively discusses the topic under question with reference to relevant sources that talks about case studies in similar situations. How transportation has developed in Toronto area Public transport system in Toronto has developed greatly after the year 1953 (Goodfellow et al., 2012, p.25). City is important in the North American state (Canada) since it is highly populated. This post war era saw urbanization across the world. In the same year, the Metropolitan Toronto made efforts of taking control of the public transit. The body did a good job of introducing two-tier system that improved the transportation system. The metropolitan’s government efforts extensively funded the project to become a success in the history of transportation (Kenworthy 2007, p.50). This funding reduced debts that the institution had. Despite digging deeper for the project, the institution realized great development that eased public transportation. This move would later form back born of transportation of the area. However, this development invited problems for the transportation and mobility. Car ownership increased which meant traffic snarl-ups. The number of households owing cars increased and the metropolitan government had to deal with problems like effects of automobiles on the environment, pedestrians. Since the Second World War, more vehicles have increased into the road (Renne & Fields 2013b, p.580). On the other hand, the public had to deal with long distances since the government had not p rovided incentives for constructing bypasses. Private car ownership increased. Traffic officials do have difficult time controlling private motorists. They always break the rules since and crackdown on them has proved hectic for the traffic police. In the post war era, mobility also proved difficult for the pedestrians. This mad the government to go back to the drawing table to salvage the situation. Pedestrians have equal rights to use the road. Motorists at this time were not considerate of this group of people and it resulted into numerous accidents (Kenworthy 2007, p.50). This resulted to traffic congestions, overcrowding at the public transport. In several occasions, the pedestrians were stranded in the city. Increase in car numbers also brought about parking problems in towns. There were many cars with limited parking space. The vehicles also affect environment. Comparable case studies Many case studies exist on transportation, which are comparable to the situations in Toronto (Renne & Fields 2013b, p.580). This book talks about case studies in major cities of the world that are metropolitan in nature. Cities like Tokyo, Moscow, Osaka Japan and New York have the same transportation features as Toronto. There is a case study on the transit system of Toronto. The system paves way for trolley buses and trams in the stations. It has really helped in improving mobility of city travelers. These modes of transportation and mobility are mostly popular in New York, a city that once faced mobility problems. Toronto Transit Commission

Ethics and Law Essay Example | Topics and Well Written Essays - 2000 words

Ethics and Law - Essay Example It shall consider ethical and legal support for this nurse’s actions, reflecting on the possible future actions which can also be applied. Body Gibbs Reflective Cycle Description A 70-year old patient was admitted to the casualty department after a road traffic accident. He sustained severe injuries which required blood transfusion, but has refused to give his consent to such treatment due to his religious beliefs. He is fully aware that his life is at risk and he needs the blood transfusion if he were to survive. He drifted in and out of consciousness several times during his confinement. His family arrived and agreed that he needs the blood transfusion; however, he still refused such intervention. The nurses have tried to convince him, but he still could not be refused. Another nurse commented to the patient’s relatives that he did not see why they were making a big fuss about his refusal when the patient was old and would probably not have much longer to live anyway. Feelings I felt helpless in this case because I wanted very much to assist the patient in recovering and I felt helpless about our inability to perform a simple and routine procedure which would make a significant impact on the patient’s outcomes. ... Evaluation I believe that we made the right decision about respecting the patient’s autonomy and not administering the blood transfusion. I believe that we also made the right decision in terms of not allowing the patient’s relatives to overall the patient’s personal choice. However, what was bad about the experience was the nurse making a comment about the family not needing to make a fuss about the patient’s decision because the patient was old and would not have much longer to live anyway. Analysis First and foremost, informed consent is one of the most important elements of the health care practice. The Nursing and Midwifery Code (NMC, 2004, p. 5) specifies that a nurse must first obtain the informed consent of the patient before any treatment of intervention is administered. By informed consent, the need to properly inform the patient about his condition is important and the nurse must reveal to the patient all the necessary information, risks, implic ations, and processes involved in the intervention or procedure. The nurse is also required to respect the patient’s needs and wishes, especially the wishes of those who refuse or who are unable to receive data about their condition (NMC, 2004, p. 5). The information transmitted must also be accurate and truthful and presented in a manner which the patient can fully understand. The patient’s autonomy must be respected, even if their refusal for treatment would result in their death or even when their decisions would seem unreasonable or even illogical (NMC, 2004, p. 6). In gaining an informed consent, the nurse must ensure that such consent is given by a legally competent individual, is given voluntarily, and such consent is fully informed. All

The Big Lebowski Movie Review Example | Topics and Well Written Essays - 1250 words

The Big Lebowski - Movie Review Example The Big Lebowksi is it is as it is meant to be told by its creators. It may be a mess to some but it’s a frank and honest yet entertaining movie that offers raw and awkward humor. Story. Mistaken to be the big Lebowski, Jeff Lebowski was assaulted by two men who were claiming that they were sent to collect money from Lebowski’s wife. They have beaten him and peed on his rug. Eventually they have learned that they picked the wrong Lebowski and left. Encouraged by his friend Walter to seek compensation with the peed rug, they pursue to find the big Lebowski. The Dude’s request was rejected and he was even insulted by the big Lebowski. Days later, the big Lebowski’s wife was kidnapped, and he made arrangement with the Dude to be the courier of the ransom money in exchange of his request. Series of misfortunate events upon their delivery of the ransom money to the kidnappers, the Dude learned many things about the truth behind the alleged kidnapping. There was no kidnapping happened, as Bunny just went to a vacation trip with a friend, and it was revealed that the big Lebowski had orchestrated the whole thing – this was his plan to get the supposed ransom money from his first wife’s account and used the Dude to be the fall guy to deliver the fake suitcase. Walter had physically assaulted the big Lebowski and near end they had a fight with a nihilist’s group. Donny died of heart attack in the process. After saying eulogy and scatter Donny’s ashes, the Dude and Walter headed back to their bowling routine session. Characters. The film has a perfect casting to portray the main idiosyncratic characters, perhaps because Cohen brothers had gathered fine actors such as Jeff Bridges and John Goodman. The actors had really synched in with the characters they were portraying. Perhaps the Cohen brothers had in mind the actors’ personalities while writing the film’s characters i.e. Tara Reid being the reckles s and mindless trophy wife and Julianne Moore as an intelligent yet pretentious feminist and an artist. The main protagonist of the film is Jeff Lebowski but preferred himself to be called The Dude. The Dude is portrayed by Jeff Bridges. The Dude is a type B personality who can be easily discern as perpetual bum, cares little about money and cares only for bowling with his equally type B friends. It was reported that the Cohen brothers had written The Dude slightly based on Bridges character for being laid-back and slacking perspective in life. However, it was also revealed that the main influence of the character of the Dude was based on the film distributor that Cohen brothers had met named Jeff Dowd. Much like the Dude in the movie, Dowd was also called â€Å"The Dude†, fond of drinking White Russians, and shares physical appearance of the Dude on-screen: shaggy long hair, way of dressing, etc. Another reference for the Dude’s character is the Cohen brothers’ friend, Peter Exline, a Vietnam War veteran who also has a thing for rugs. The Dude has a main best friend named Walter Sobchak and was played by John Goodman. Walter is also a Vietnam War veteran and is The Dude’s teammate. He values the rules of bowling second to the doctrines

Neuropsychology paper on Split Brain Research Example | Topics and Well Written Essays - 1250 words

Neuropsychology on Split Brain - Research Paper Example The brain is also very segmented in that specific parts of the brain are responsible for different tasks in ability and processing. Even though all of these different parts of the brain operate differently in processing and storage of a particular stimulus, they still communicate with one another in effort to process and integrate sensations more efficiently and more fully. One of the biggest divisions in the brain’s structure is the right and left hemisphere. Each is responsible for its own processing of data and they have to communicate with each other in order to understand the whole picture. As a result of this, a great deal of research has been devoted into split-brain studies in trying to figure out how the two hemispheres work in tandem as well as how they work separately. Like the Earth, the brain is divided into two hemispheres: the right and left hemispheres. They are as much independent as they are intertwined. Researchers and psychologist hypothesize that the divis ion of the two hemispheres makes them more like two minds rather than one. Research has shown that the left hemisphere is more dominant and responsible for processes involving language whereas the right hemisphere is designed to process spatial relationships. This has been proven through experimentation as well as natural medical phenomenon. When a person has a stroke and it impacts an area of the brain, it is observed that functioning that is associated with that area decreases. The way in which we process the environment and information is when these two hemispheres are in sync and are communicating with one another. For example, the left side of the brain controls the right side of the body and the ride side of the brain controls the left side of the body. This is achieved by a connection known as the corpus callosum. The corpus callosum is a thick band of neural fibers, which essentially anchor both hemispheres together in order to facilitate communication. If this connection we re to be severed, then the way in which the hemispheres could communicate would be separated, thus creating two different minds within one. This is never done for research, although it has been used in epileptic patients in order to cure seizures. Research was conducted (not through severing the corpus callosum) on the dual processing of the two hemispheres and designing tests in which the effects of separating the corpus callosum could be simulated and the behavior observed. This involved a combination of visual recognition tasks as well as tactile response tasks. In the visual tasks, their vision was altered in some way in which the disruption of communication occurred to where only one side of the brain was processing, while the other was missing the sensory input. In tactile response experiments, participants were asked to identify objects. Depending on which hand it was placed in had an effect on whether they could verbalize the recognition of the object. The research was able to conclude that there were remarkable differences in the way the two minds operate independently of each other. In fact, it is shown from some research that by having a set of brains versus one unified one leads to increased ability to dual process and complete tasks (Gazzaniga, 1967). Since the first studies and research that were conducted into split brain research