Case Study Example Free Essays

There are many product categories that could use the Scion marketing approach to apply to their businesses. Music industries market certain bands and artists to appeal more towards a younger age group, computer businesses market upcoming technology to younger audiences, as do phone company ices, websites, and home dcord. Choosing a target market is imperative for businesses in order to focus their advertising to whom they believe they would sell more product to. We will write a custom essay sample on Case Study Example or any similar topic only for you Order Now On the other hand, the tourism industry is marketing more towards people who are in the retirement age, and cars like vans and Subs focus more on middle age people who probably have children. Different products should be marketed towards who would be most interested, and in a lot of cases, this means businesses must gear their different products towards varying age groups. L]Decoupage buyers might view companies that their parents and grandparents are interested in as â€Å"not cool† or too mainstream for their own liking. Companies can overcome this, however, by changing their consisting in order to appeal to a newer generation. By creating new advertising campaigns and changing what kind of message they want their image to convey, companies have the ability to change the views of younger people. Myself, for example, always thought Subs were for married people with children, but Scion and other comma nines like Toyota have geared commercials to appeal to people my age. Toyota had myself fooled for a long time when they were marketing the Scion, and also thought it was a new brand. People from the newer generation look for products that are going to allow them to show their personality, and not just be another face among the crowd. Scion was smart to use the whole customization aspect of the Scion, especially because people my age and younger are always changing their cars to be what they want them to be, and not be what comes off the lot. If Scion doesn’t find a way to still stay new, I do believe that the allure of having a Scion will eventually wear off. Businesses should always be ware that their target audiences are always changing, and must be on top of what it happening in the world in order to keep their businesses alive and growing. By promoting customer communications and knowing what the younger generations want in a product, Scion could possibly still keep their appeal. It is going to be hard, though. Every time I see a Scion I already think that their idea is kind of old. How to cite Case Study Example, Free Case study samples

Culture Of Fear Essay Research Paper Why free essay sample

Culture Of Fear Essay, Research Paper Why Americans Fear The Incorrect Thingss Why are so many frights profuse in today # 8217 ; s society, and so many of them unproven? Peoples are so easy persuaded by media that they are vicarious in their ideas. Peoples can # 8217 ; t conform to the fact or truth in a state of affairs because media has played such a huge function in humanity. I have chosen the chapter on Monster Moms. In the undermentioned paragraphs I will demo how easy world is influenced by these agencies of misdirecting media in correlativity to the text on Monster Moms. On infinite occasions in the past, well-known progressives including Jesse Jackson, Joyceln Elders, and Daniel Patrick Moynihan and conservativists such as Dan Quayle and Bill Bennett all blamed adolescent mas for # 8220 ; destructing civilization. # 8221 ; Journalists referred to immature maternity as a # 8220 ; malignant neoplastic disease # 8221 ; and forewarned that they # 8220 ; breed felons faster than society can imprison them. # 8221 ; Stephen Caldas, a policy analyst, wrote in an educational research diary that, # 8220 ; the lower the instruction degrees of female parents who began childbearing as adolescents translates into lower work force productiveness and diminished rewards, ensuing in a weaker, less competitory economy. # 8221 ; Basically he was stating that you could keep adolescent mas responsible for America # 8217 ; s diminishing place in the universe economic system. I disagree along with the writer of The Culture Of Fear, by Barry Glassner. These allegations are absurd. Womans do non hold the capacity to destruct America. Teen mas are non responsibly for the diminution in America # 8217 ; s place in the universe economic system but the diminution in America # 8217 ; s place in the universe economic system is responsibly for adolescent gestation. Childs who are enrolled in hapless schooling do non hold the chance to get a respectable, high-toned, baronial occupation. Therefore, they have fewer motivations to detain sex or pattern contraceptive method. Preexisting fortunes are a chief issue in covering with this job. In a survey at the Alan Guttmacher Institute, Sex and America # 8217 ; s adolescent, completed in 1994, at least 80 per centum of the teenage mas were hapless before they became pregnant. The most imperative conditions are preponderantly poverty and hapless educational chances and abilities. In fact some experts convey information that immature adult females tend to go more motivated to complete school and happen occupations one time they have kids to back up. Not merely are they more motivated to complete school and happen a occupation but they have the demand to obtain a calling and do a nice life in order to back up their progeny. Statisticss besides reveal that stripling mas are less likely than their equals to prosecute in drug maltreatment and other suicidal behaviours. Sociologist Joan Moore, an expert on delinquent misss, calls this relationship # 8220 ; a transition to conventionality. # 8221 ; ( Joan Moore, Traveling Down to the Barrio ( Philadelphia: Temple University Press, 1991 ) , p. 114 ) One of the important grounds why teenage mas have been demoted is because they get small acknowledgment. This is partly because people of authorization do their best to do their achievements unseeable. For illustration, two pupil female parents with grade-point norms of 3.9 and 3.7 on a graduated table of 4.0 were denied rank in the National Honor Society. These pupils were told they did non run into the demands, that is the # 8220 ; character # 8221 ; demands. The admittances commission announced that they did non desire other misss in the organisation to look at the adolescent female parents as function theoretical accounts. Stigma # 8217 ; s placed on immature female parents are inappropriate. Another stereotype of immature maternity is that they are incapable of raising healthy kids. Research workers have documented that adolescents that have in fact cared for younger siblings are sometimes more matter-of-fact in their feelings about parentage and more dedicated to rearing tha n older parents. More labels are placed on individual parent families claiming that the kids frequently end up in gaol. Newspaper correspondents called bastardy # 8220 ; the smoke gun in a nauseating array of pathologies-crime, drug maltreatment, mental, and physical unwellness, public assistance dependence # 8221 ; ( Joe Klein in Newsweek ) and # 8220 ; an unprecedented national calamity # 8221 ; ( David Broder in the Washington Post ) . Another editorialist stated, # 8220 ; before we can hold offense control, we need to hold birth control # 8221 ; ( Richard Cohen in the Washington Post ) . He besides declared that bastardy is # 8220 ; a national security issue. # 8221 ; Surveies that compare single-parent families and two-parent families of similar degrees of instruction and income find few differences in the result of the kids. The bulk of kids of individual female parents don’t become felons, drug nuts, mentally sick, or security menaces. An experiment that observed 23,000 grownup work forces discovered that those raised by individual parent female parents had both income and instruction degrees approximately tantamount to those raised by two parent households. Besides kids of individual mas have a inclination to progress better emotionally and socially than make offspring from high-conflict matrimonies or from those in which the male parent is emotionally absent or opprobrious. Hyperboles about the effects of unwed maternity on kids stigmatize those kids and provoke instructors and constabularies, among others, to handle them with incredulity. The instructors tended to rate the â€Å"illegitimate† kids less favourably. Fathers are besides a large issue in how the media misleads the populaces position. A front page narrative in the New York Times stated, # 8220 ; Over all, kids in places without male parents are more likely to be hapless, to drop out of high school and to stop up in surrogate attention or juvenile-justice plans than are those populating with their fathers. # 8221 ; Washington Post: # 8220 ; Turning up without a male parent is like being in a auto with a rummy driver. # 8221 ; To take a firm stand that kids are basically better off with male parents irrespective of whom their male parents are or how they behave is to propose that no individual female parent can adequately raise a kid. Which is non true. Research on divorce shows that the foremost negative influences on kids are struggles between parents before the divorce and the loss of the male parent # 8217 ; s income after the divorce, instead than absence of the male parent. A kid is non better off with a male parent that is for illustration opprobrious or is a drug user, or an alcoholic. The kid is better off with person who is traveling to give the best attention that that kid demands and deserves. In some instances this could intend no male parent at all or no female parent. Surveies besides show that kids of divorced parents who live with their female parents have found no important betterments in school and no betterments in behaviour when the kids # 8217 ; s beget visits more frequently. Another illustration of how the media wholly deceived Americans is in the instance of a adult female from South Carolina named Susan Smith. Susan Smith was the adult female who had strapped her two kids in their auto seats and allow the auto axial rotation in the lake. The first hebdomad the narrative came out newsmans were tricked along with the remainder of the universe that Susan Smith had been carjacked by a black adult male who took her childs. The following hebdomad when the truth came out all the pleasant remarks given by the newsmans immediately vanished. All the loving comments and descriptions that journalists had been publishing about her schoolmates voting her # 8220 ; friendliest senior # 8221 ; of the category of 1989, and her instructors portraying her as # 8220 ; a good child, # 8221 ; or the neighbour who said, # 8220 ; I saw the love that they had for these kids, # 8221 ; were no longer discussed. The words and phrases that were published before America realiz ed the truth were really deceiving and deceptive. The media truly swindled the sentiments of many American # 8217 ; s. Donna Shalala proclaimed in 1996 that the figure of kids abused and neglected by their parents had doubled during a seven-year period. She said that the Numberss rose from 1.4 million to 2.8 million, and the figure of earnestly abused kids had quadrupled from approximately 143,000 to about 570,000. Shalala besides emphasized that kids of individual parents are twice every bit likely to be harmed. However, grounds shows that rates of kid maltreatment had non increased every bit badly as Donna Shalala had pointed out. Statisticss from the National Committee to Prevent Child Abuse showed that the figure of human deaths ensuing from kid maltreatment had increased by merely two hundred during the seven-year period. The figure of deceases in 1986 as a consequence from kid maltreatment was 1,014 and in 1993 there were 1,216 deceases. If the figure of kids who had been abused purportedly quadruped so the deceases should hold besides increased by a significantly big figure every bit good. Sha lala # 8217 ; s survey besides states that there was a # 8220 ; skyrocketing # 8221 ; addition in child maltreatment when in world it is merely mere outlooks of maltreatment. # 8220 ; Fear traders have knocked the optimism out of us by stuffing us full of negative givens about our fellow citizens and societal institutions. # 8221 ; We waste one million millions of dollars on fabulous jeopardies like route fury and on engineering to do air hose travel-which is already safer than other agencies of transportation-still safer. We as a society must work together and non be so easy persuaded by media. ( Barry Glassner 210 )

Senior Project Firefighting free essay sample

Firemen face different obstacles every day and have to be ready to jump right in with whatever the circumstance may be. Tactics such as how to use ventilation tools, the proper way to handle forest fires, and the basic prevention techniques to stay as safe and efficient as possible. Becoming a fireman is not cut out for someone who is not athletically gifted. It takes a strong person; both mentally and physically, do complete the drills that one must see every day. The equipment alone is all extremely heavy and powerful. There are many things that most people are unaware of when it comes to the basic characteristics of being a firefighter. Overview of Firefighting When the average person thinks of being a firefighter, they usually imagine cute Dalmatian dogs, loud sirens, heavy clothes, huge water hoses, poles to slide down, and giant ladders. Firefighting is a more complex job than people think because it has many characteristics that we do not think of. We will write a custom essay sample on Senior Project: Firefighting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Aspects such as the various types of technology used, the different tactics you see on a day to day basis, the physical abilities one must be capable of, and the types of equipment used. It takes both physical and mental strength to get through a day of saving lives and fighting fires. This paper discusses the topics that examine why there is more to being a fireman than just loud sirens and huge water hoses. Today’s technology has played a huge role in the amount of lives saved these past years. Some people say that some technology today is even more intelligent than the human mind that created it. The firefighters have come up with a new device called the â€Å"Rotor Craft†. The Rotorcraft is a heavy duty helicopter used to put forest fires or very large fires out. It is basically a heavier-than-air flying machine that uses lift generated by wings, called rotor blades, that revolve around a mast. Several rotor blades mounted on a single mast are known as a rotor. The International Civil Aviation Organization defines a rotorcraft as supported in flight by the reactions of the air on one or more rotors. Rotorcrafts generally are aircrafts where one or more rotors are required to provide lift throughout the entire flight. Compound rotorcraft may also include additional thrust engines or propellers and static lifting surfaces. There are several different types of tactics and strategies used for firefighting. One of the first thing they do in order to complete their proper duties, are immediately stop what they are doing in an act of an emergency when they get a call. This is an important aspect that must be properly done because it is urgent that all the fire fighters get to the scene as fast as possible. Another important procedure that must be followed is being quick to change into the firefighter’s proper clothing. If this is not done in a fast amount of time, then someone’s life could be ticking away. Firemen also use many tools to help them complete their job on an everyday basis. There are ventilation masks that help to allow them to encounter situations where they can breathe properly without injuring their lungs. Once they are on scene, firefighters are each assigned various tasks. For example, the engineers would control the fire hoses while the captain directs all the other men to their own specific jobs. It is very important that everyone has their own jobs to complete so that various tasks are being completed at one time to insure quick outcomes. Forest fires are one of the larger jobs that a firefighter has to work on, and also the most dangerous. When one is fighting a forest fire, it is not known how that fire is going to react to the way you are fighting it. The wind, precipitation, and altitude has to do with how extreme a fire is. Bigger tools such as water helicopters, called rotorcraft’s, are used to help put out fires by dumping water or fire retardant chemicals from up above. Firemen also can put fires out faster by cutting down trees and digging trenches. This allows fire to have no place else to go and eventually puts itself out. Physical fitness is very important for firefighters, because if they were weak then they robably shouldn’t be a firefighter since there are so many tasks they perform that require them to have muscular strength and endurance. Firefighters go through a series of boot camps that help them prepare for the difficult job of saving lives. One must also be fearless of heights for fighting fires on tall buildings or bridges or some fore of architecture. A firefighter’s physical state also helps them with rigorous drills. The physical abilities of a firefighter can help with real life situations, for example; carrying operating tools, pulling hose lines, search and rescue missions, or pushing ceilings or walls down. There are a series of equipment a firefighter uses daily. To start off, they have very heavy duty saws in which they can cut through most things you would not think they could possibly cut through. There are also axes, which are also very heavy duty for the tasks they must perform. Sledge hammers are also used, to knock down walls and break down doors and clear paths. And of course, the hoses they use are very thick and high pressured to perform maximum distance, because the further the distance the hose can spray, the further away the firefighters have to be from the scene, and the more safe they are. Some other equipment would be things they wear. For instance, heat censored goggles that make it easier to find humans or animals in a smoke filled environment. Firefighting requires many different Special Forces. One special force would be airport fire fighters, whom are not just for emergencies. They take shifts operating fuel trucks and checking out aircraft fire hazards and making sure every plane is safe before its next departure. SCBA is a term used in this career that stands for self-contained breathing apparatus. SCBA can also be used for underwater emergencies as well, giving necessary oxygen when needed. There are also teams of firemen who complete special rescue missions who use their own specific technique to fight a fire based on their specific region. Hazardous Material Technicians are firemen who are sent to help in hazardous situations and who have had the proper education and training to deal with these sorts of extreme situations. Discussion The progression of technology and the different tactics that firemen face have both proven that firefighting is a more complex career than most people hink. There are objects such as rotor crafts and sensor detectors that help firemen do what needs to be done during their time of duty. In addition to technology and tactics backing up the fact that firefighting is a bigger job than most of us think, physical fitness and the various types of equipment, also go hand in hand with this statement. It is proven that without the proper physical fitness, the tactics needed to be done in this career, could not be done correctly if one is not physically fit. It takes a strong person both physically and mentally to complete all firefighting skills. The equipment used for firefighting situations can make or break an emergency. Without proper equipment, a fireman might not be able to enter a house full of smoke or break open a crushed car door. Firefighting is a more complex job because it takes more to get this job done than the average person thinks. If it were not for the many tools and equipment, technology, special tactics, and physical fitness, then our world would not have the help of fire fighters for today’s emergencies. Being a firefighter is not a career for everyone. Though it is an extremely rewarding job, it takes someone who is hard-working and committed, and who can go home with a smile on their face knowing they saved lives. There are many different positions in the fire department, so anyone would fit in with the firefighting business. References Knapp, Jerry. (2009). New Technology to Improve Firefighter Safety amp; Efficiency. Internet. http://www. fireengineering. com/articles/2009/03/new-technology-to-improve-firefighter-safety-efficiency. html Faulkenhan, Mark. (2011). Archives for Firefighting Strategy and Tactics. Internet. http://thecompanyofficer. com/tag/firefighting-strategy-and-tactics/ Duty, Michael. (2012). Airport Firefighting Jobs. Internet. http://www. ehow. com/about_4762712_airport-firefighter-jobs. html Hinckley, Michael. (2012). What Equipment Do Firefighters Use? Internet. http://www. ehow. com/about_4672931_what-equipment-do-firefighters-use. html Dunn, Vincent. (2005). 50 Ways Firefighters Live. Internet. http://vincentdunn. com/nj/50-Ways- Firefighters%20-Survive%20. pdf Quick, Victoria. (2010). A Safer Search: Mastering the Firefighter-oriented Search Method. Internet. http://my. firefighternation. com/profiles/blogs/a-safer-search-mastering-the Locke, Jessica. (2011). No Second Chance for 9/11 FDNY Firefighters. Internet. http://firefightersfund. blogspot. com/ Richards-Gustafson, Flora. (2010). Types of Firefighting Jobs. Internet. http://www. ehow. com/info_8140613_types-firefighter-jobs. html Prziborowski, Steve. (2010). Becoming A Firefighter: 10 Must-do Things. Internet. http://www. firerescue1. com/fire-jobs-search/articles/755562-becoming-a-firefighter-10-must-do-things/

Typing Spanish Accents and Punctuation on a Mac

Typing Spanish Accents and Punctuation on a Mac They say computing is easier with a Mac - and indeed it is when typing Spanish accented letters and punctuation symbols. Unlike Windows, the Macintosh operating system does not require you to install a special keyboard configuration to type letters with diacritical marks. The capability for the characters is ready for you from the first time you turn your computer on. The Easiest Way To Type Accented Letters on a Mac If you have a newer Mac (OS X Lion and later), youre in luck. It provides what may be the easiest way in computing today to type accented letters without using a keyboard made specifically for Spanish. The method uses the Macs built-in spelling correction software. It will seem familiar if youve ever had to type an accented letter on a cellphone, either Mac or Android. If you have a letter that needs a diacritical mark, simply hold the key down longer than usual and a pop-up menu will appear. Simply click on the correct symbol and it will insert itself in what youre typing. If the method doesnt work, it may be because the software youre using (such as a word processor) doesnt take advantage of the feature built into to the operating system. It is also possible that you may have the key repeat function turned off. The Traditional Way To Type Accented Letters on a Mac If the method above doesnt work, heres another way - it isnt intuitive, but it is easy to master. The key is that to type a modified letter (such as an à ©, à ¼ or à ±) you type a special key combination followed by the letter. For example, to type vowels with an acute accent on them (namely the , à ©, à ­, à ³ and à º) press the Option key and the e key at the same time, then release the keys. This tells your computer that the next letter will have the acute accent. So to type , press the Option key and the e at the same time, release those keys, and then type the a. If you want it capitalized, the process is the same, except press the a and the shift key at the same time. The process is similar for the other special letters. To type the à ±, press the Option and n keys at the same time and release them, then press the n. To type the à ¼, press the Option and u keys at the same time and release them, then press the u. To summarize: - Option e, a- Option e, Shift aà © - Option e, eÉ - Option e, Shift eà ­ - Option e, ià  - Option e, Shift ià ± - Option n, nÑ - Option n, Shift nà ³ - Option e, oÓ - Option e, Shift oà º - Option e, uÚ - Option e, Shift uà ¼ - Option u, uÃÅ" - Option u, Shift u To type Spanish punctuation, it is necessary to press two or three keys at the same time. Here are the combinations to learn: inverted question mark ( ¿) - Shift Option ?inverted exclamation point ( ¡) - Option 1left angle quote ( «) - Option \right angle quote ( ») - Shift Option \quotation dash (- ) - Shift Option - Using the Mac Character Palette To Type Accented Letters Some versions of the Mac OS also offer an alternate method, known as the Character Palette, that is more cumbersome than the above method but can be used if you forget the key combinations. To open the Character Palette if you have it available, open the Input menu on the top right of the menu bar to find it. Within the Character Palette, select Accented Latin for the characters to display. You can insert the characters in your document by double-clicking on them. In some versions of the Mac OS, the Character Palette may also be available by clicking on the Edit menu of your word-processing or other application and selecting Special Characters. Typing Accented Letters With iOS Chances are that if you have a Mac youre a fan of the Apple ecosystem and are also using an iPhone, or an iPad  using iOS as an operating system. Never fear: Typing accents with iOS isnt difficult at all. To type an accented vowel, simply tap and lightly press on the vowel. A row of characters including the Spanish characters will pop up (along with characters using other types of diacritical marks such as those of French). Simply slide your finger over to the character you want, such as the à ©, and release. Similarly, the à ± can be selected by pressing on the virtual n key, and the inverted punctuation marks can be selected by pressing on the question and exclamation keys. To type angular quotes, press on the double-quote key. To type a long dash, press on the hyphen key. The above procedure also works with many Android phones and tablets.

Grounding for the metaphysics of morals Essay Example | Topics and Well Written Essays - 250 words

Grounding for the metaphysics of morals - Essay Example can only be achieved when individuals in a community act in such a way, as they would expect others to act towards them thus resulting in a free community with members serving their purpose. In such a community, each individual lives by the same set of rules that he applies to others (the law is applied universally and there are no exceptions). As a result, each individual acts as the law and at the same time cooperates harmoniously with others to achieve autonomy. This he called the kingdom of ends which has law as its formal ordering principle. A categorical imperative whereby any action commanded should be done because it is the right thing and not because the action will be rewarded should be incorporated. Members of a community should not be the subjects to the rule of law but the lawmakers because of the universal way by which they act. Any member can impose on another member a law that they would impose on themselves and not treat another as a means to an end rather as an equal entity. Morally, one is required to conform to the rule of law freely to enable the community to be self-regulating and enable the members to be free. Any action that is unjust is deemed

U.S. Government's Bailouts Research Paper Example | Topics and Well Written Essays - 500 words

U.S. Government's Bailouts - Research Paper Example The debt ratio of the company was 2.11. The firm was highly leveraged which led to the high fixed costs associated with debt financing. The debt of the company was more than twice its total assets. Providing governmental assistance to corporations such as General Motors is a way for the government to spur economic activity. Governmental assistance can ensure that companies that are facing financial trouble keep their doors open . Prior to the governmental assistance General Motors was near shutting down their operations. In the short run companies get a capital injection that can be used to cover operating expenses which includes both variable and fixed costs. The fixed costs of the company increase in the long run if the assistance that is given is in the form of debt financing. From the perspective of the government the assistance given protects jobs and government tax revenues. In the case of General Motors the long run consequence of the bailout was that the firm had to give up a lot of equity to the government in exchange for the governmental assistance. General Motors has recovered well since its reorganization in 2008. The current price of GM common stocks is $34.48 (Yahoo, 2014). The organization has a global workforce composed of 1.9 million employees. The firm is a socially responsible organization. Its product portfolio of vehicles includes hybrid / electric cars. The company on November 18, 2010 completed the world’s largest initial public offering, emerging with a solid financial foundation that enabled GM to produce great vehicles for their customers and build a bright future for its employees, partners and shareholders (Gm, 2014). In fiscal year 2013 General Motors generated $155 billion in revenues and it had a net income of $3.8 billion. The net margin of GM in 2013 was 2.45%. When a company employs directly 1.9 million people it is always worth saving such an organization.

Accounting Profit Figure Measurement of Profit

Accounting Profit Figure Measurement of Profit The accounting profit figure is simply a measure of the true profit of an organisation. Discuss I will start by criticising my initial identification of accounting profit (a calculable amount, with set answer!). Profit is not just a set of calculations which has a defined/set-in-stone answer it can be described as the result after particular accounting rule and conventions have been employed (Deegan and Unerman 2006). These rules and conventions are created by standard setting bodies for example the International Accounting Standards Board in relation to conceptual frameworks also created by these bodies. Conceptual frameworks aim to assist creation of consistent and logical standards with an emphasis on the decision usefulness of accounting information however problems occur when highlighting whether accounting profit=true profit as key definitions in the framework need to be addressed; Who are the accounting users? And what are the objectives of financial statements? In the IASBs Framework for the Preparation and Presentation of Financial Statements users are defined as present and potential investors, employees, lenders, suppliers and other trade creditors, customers, governments and their agencies and the general public (IASplus 2009) As you can see the framework aims to apply to a wide range of users but in practice the scope is normally significantly reduced and typically tends to be skewed towards being useful for current and potential investors. This means financial reports and the accounting profit figure tends to be economic in nature ignoring any social and environmental factors (sustainability reporting) which affect business performance. Puxty (1998) identified the idea of a traditional accounting paradigm for management accounting and I believe this can be related to modern financial accounting too, in the approach that the accounting profit figure is a way to solve the economic problem of how a business has performed therefore it can not simple be a measure of true profit as it is calculated solely with quantifiable economic values. My views are further strengthened by how the IASB framework identify the objectives of financial reports The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions again common practice and prescribed standards leads to information being solely economical as these figures are seen to be useful for economic decision making. Influences on standard setting also back up my view on how accounting profit is mostly an economical figure. Capture theory describes how the regulated tend to capture the regulator' (DU 2006:40). Relating this to modern accounting standard setting we can witness how the big 4 accounting/audit firms (the regulated) have a large influence over the standard setting bodies and lobby for and against standards in order to satisfy their needs (private interest theory) which tend to try and protect the traditional paradigm of accounting to allow them to continually reap the rewards of monopolising the accounting industry. This leads me onto my second topic of discussion, how accountants craft the accounting profit figure. My previous answer talks about subjectivity, I still believe this is a large factor in differentiating accounting and true profit and will discuss here in more depth. Hines (1988) talks about how accountants have the power to shape reality and questions Who knows what the full picture is?..depends on people deciding that they have the full picture. So ignoring for a minute the fact that the accounting profit ignores sustainability reporting then many users may see the accounting profit as true profit if they believe accountants are showing the full picture then again this is typically false as accountants have the power to recognise and realize assets, liabilities and revenue (slightly constrained by IAS and IFRSs although they do influence their creation) in line with the picture they want to create of the organisation. Therefore accounting profit depends on the assumption that accountants work professionally, ethically and in accordance with public interest theory to sculpt a full picture of an organisations performance. Looking at an example IAS16 Property, Plant and Equipment it states that the carrying amount of an asset can measured at cost base (historic cost minus depreciation) or a revaluation model where a fair value can be measured reliably consequently accountants have the ability to choose when/if to revalue an asset at a time which could improve the perceived performance of the business. IAS 16 also relies on professional judgement firstly when calculating the amounts used in recognising the initial cost of an asset and when estimating the useful life of an asset for depreciation purposes, these judgements can be manipulated to affect the reliability of accounting profit measuring true profit. My final statement in part 1 is now redundant and to conclude it is shown that it is nearly impossible for accounting profit to simply be a measure of true profit as the accounting profit figure is trapped in a traditional paradigm which focuses on using economical figures in financial statements ignoring the idea of sustainability reporting which should be included to measure true profit and even when ignoring this fact the accounting profit figure is far too subjective and exposed to professional judgement to even portray a full picture of an organisation let alone true profit.